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Facebook Inc. Report

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Facebook Inc. Report
STRATEGIC FINANCIAL MANAGEMENT

Facebook Inc. Report

Facebook was founded in February 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin and Chris Hughes as a college networking website while they were University Students. On 4th October 2012 Mark Zuckerberg (CEO-Chairman) announced that Facebook have reached 1 Billion users worldwide, which makes it the largest social network on the planet. On May 2012 Facebook was listed on the NASDAQ stock exchange raising $16 billion.

Giuseppe Roberto

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Contents
1. INTRODUCTION…………………………………………………………………. 4 1. Financial Analysis…………………………………………………………………. 5 2. Investor Related……………………………………………………………………. 7 3. Human Resources Management Analysis…………………………………………. 8 4. Marketing Analysis………………………………………………………………… 10 5. Operations Analysis……………………………………………………………...… 12 6. Prioritised Strengths………………………………………………………………... 15 7. Prioritised Weaknesses…………………………………………………………….. 15 8. P.E.S.T.E.L. Analysis……………………………………………………………… 16 9. Porter’s Five Forces Analysis……………………………………………………… 18 10. Market and Segment Size………………………………………………………….. 20 11. Critical Success Factors prioritised………………………………………………… 21 12. Opportunities and Threats prioritised……………………………………………… 22 13. Current Strategy……………………………………………………………………. 23 14. Future Strategies…………………………………………………………………… 24 15. Selection of the Winning Strategy…………………………………………………. 25 16. Winning Strategy Description and Risk Assessment……………………………….26 LIST OF REFERENCES………………………………………………………………. 27 APPENDICES…………………………………………………………………………. 29

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INTRODUCTION

The objective of this report is to analyse whether Facebook Inc. have a business model that can support its operations in the foreseeable future and recommend future strategic business unit level (SBU) or corporate strategy level. Internal and external analysis will be performed to analyse the strategies that have been adopted by Facebook based on Facebook Inc. Form 424B4, Form 10-Q3 2012 Report and Facebook Inc.
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