A social network site (SNS) is defined as web-based services and have several purposes that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. (Boyd & Ellison 2007) Social media uses the ‘wisdom of crowds’ to connect information in a collaborative manner. Social media can take many different forms, including the Internet forums, message boards, weblogs, wikis, podcasts, pictures, and video. (10) Social media style websites are listed as, but not limited to: Google (social networking and reference), Facebook (social networking), MySpace (social networking), Pandora (personal music), LinkedIn (professional social networking), Tagged (social networking), Ning (social networking), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Wikipedia (reference), MyLife (social networking), Bebo (social networking), Twitter (social networking), Photobucket (photo sharing) and Orkut (social networking).
There is a deeply engrained basic need among human beings to share, whether it is information, expertise, experiences or opinions. Humans, by nature, are social creatures and
References: exchange in a networked organization. Journal of the American Society for Information Science, 49(12), 1101-1114 Ledbetter, Andrew M., 2008, Media use and relational closeness in long-term friendships: interpreting patterns of multimodality Min, S. 2007. Online vs. face-to-face deliberation: Effects on civic engagement. Journal of Computer-Mediated Communication, 12(4), article 11. Retrieved from: http://jcmc.indiana.edu/vol12/issue4/min.html