Now that Facebook is a public company, it’s very natural to compare Facebook to other social networking companies like LinkedIn. While they both appear to be similar businesses, in reality they are very different.
First from a numbers standpoint, the two companies look similar. Interestingly they both generate almost exactly the same revenue per “user.” LinkedIn’s growth rate is nearly twice that of Facebook (and even greater when considering Facebook’s QTQ growth). But the numbers don’t tell the whole story. Under the covers they are very different companies.
Source: Forbes, 21/05/2012
LinkedIn: Professional Social Network – Today Focused on Job Seekers and Recruitment
LinkedIn is a professional network, which has monetized its connections through its tremendous power as a corporate recruitment platform. With around 160 million members (mostly professionals in their 30s and older), LinkedIn has become the “virtual rolodex” for business people. When I meet someone professionally and I don’t get their business card, the most likely way for me to locate them is to find them on LinkedIn.
Leveraging this network, LinkedIn has now built a large and fast-growing business selling data and application services to recruiters. In fact, more than 50% of the company’s revenues come from “hiring solutions” and this LinkedIn: Professional Social Network – Today Focused on Job Seekers and Recruitment
LinkedIn is a professional network, which has monetized its connections through its tremendous power as a corporate recruitment platform. With around 160 million members (mostly professionals in their 30s and older), LinkedIn has become the “virtual rolodex” for business people. When I meet someone professionally and I don’t get their business card, the most likely way for me to locate them is to find them on LinkedIn.
Leveraging this network, LinkedIn has now built a large and fast-growing business selling data and