fact book

FACT BOOK
Leading Brands (Soap)

Marketing Strategies and Programs
WAFFLE TIME
BELGIAN WAFFLE
Company Background
WAFFLE TIME
Felix Huertas Street corner A.H. Lacson Extension, Sta. Cruz, Manila
Waffle time is a food business which focuses on creating delicious waffles with different fillings and no concentrating on franchising its carts
Rank in the industry & 2012 sales
Popular brands marketed in the Philippines

BELGIAN WAFFLE
Felix Huertas Street corner A.H. Lacson Extension, Sta. Cruz, Manila
Nature of business
Rank in the industry & 2012 sales
Popular brands marketed in the Philippines
Target Market
Demographic
Geographic
Psychographic
Behavioral
Demographic
Geographic
Psychographic
Behavioral
Positioning

Product Strategies
Package sizes -“Franchise package”
Package Cost – Php250,000.00 (net of taxes)
Franchise Fee – Php50,000.00
Security Deposit – Php50, 000.00 (refundable upon expiration of the franchise agreement with no interest.
Monthly service fee – 5% of the outlets monthly gross sales
Renewal fee – Php50,000.00
Franchise Duration – Three (3) years
Package Inclusion –
• Business Operations System
• Mobilization Set-up
• Cart and Signage
• Equipment and Small wares
• Marketing Support
• Operational and Technical Support
Use of the Waffle Time Trade Name Marks

Variants
American Hotdo
Cheese Delite
German Frank Cheese
Ham and Cheese
Bavarian Cheese Franks
Belgian Chocolate
Bavarian Cream
Tuna Salad
Canadian bacon
Swiss Chocolate
New York Beef Franks
Spicy Chicken-Dog
Ultimate Ube
Mango Magic
Pineapple Pleasure
Labeling
Services
Package sizes
Variants
Plain
Chocolate
Peanut Butter
Cheddar Cheese
Strawberry
Cream cheese
Blueberry
Hazelnut
Ham&Cheddar
Banana Peanut Butter
Banana Chocolate
Chocolate Peanut Butter
Banana Hazelnut
Ham&Creamcheese
Blueberry Cream cheese
Strawberry Cream cheese
Labeling
Services
Price Strategies
SRP at the following