Factors Affecting Buying Behavior of an Apartment an Empirical Investigation in Amman, Jordan
Research Journal of Applied Sciences, Engineering and Technology 3(3): 234-239, 2011
ISSN: 2040-7467
© Maxwell Scientific Organization, 2011
Received: February 20, 2011
Accepted: March 12, 2011
Published: March 30, 2011
Factors Affecting Buying Behavior of an Apartment an Empirical
Investigation in Amman, Jordan
1
1
Mwfeq Haddad, 2Mahfuz Judeh and 2Shafig Haddad
Department Architecture, Al-Albayt University, Jordon
2
Applied Science University, Jordon
Abstract: The objective of this study is to investigate the main factors that influencing the customers ' buying behavior toward apartment, and tried to identify the most influencing factors that affect buying. A convenience sample consists of 120 persons who already bought an apartment in different areas in Amman. One sample ttest, independent sample t-test, and one-way ANOVA were used in testing the hypotheses. This study found that respondents would significantly adopt the main constructs when buying residential apartments, including aesthetic, economic, marketing, geographic, and social constructs. And the study concluded that there were significant differences in decision making regarding buying residential apartments according to the sample gender and Age. And there were significant differences in the respondents answer due to age and there were no significant differences according to the marital status or educational level.
Key words: Buying apartment, buying behavior, buying factors apartment in the last 10 years in greater Amman municipality. A convenience sample is selected consisting of 120 persons who already bought an apartment in different areas in Amman.
INTRODUCTION
Buying an apartment is one of the most significant economic decisions that people make, and it requires gathering a lot of information regarding its features (Hua
Kiefer, 2007).The role of marketing is one of the keys in the success of any businesses. This study concentrates on the factors that
ISSN: 2040-7467
© Maxwell Scientific Organization, 2011
Received: February 20, 2011
Accepted: March 12, 2011
Published: March 30, 2011
Factors Affecting Buying Behavior of an Apartment an Empirical
Investigation in Amman, Jordan
1
1
Mwfeq Haddad, 2Mahfuz Judeh and 2Shafig Haddad
Department Architecture, Al-Albayt University, Jordon
2
Applied Science University, Jordon
Abstract: The objective of this study is to investigate the main factors that influencing the customers ' buying behavior toward apartment, and tried to identify the most influencing factors that affect buying. A convenience sample consists of 120 persons who already bought an apartment in different areas in Amman. One sample ttest, independent sample t-test, and one-way ANOVA were used in testing the hypotheses. This study found that respondents would significantly adopt the main constructs when buying residential apartments, including aesthetic, economic, marketing, geographic, and social constructs. And the study concluded that there were significant differences in decision making regarding buying residential apartments according to the sample gender and Age. And there were significant differences in the respondents answer due to age and there were no significant differences according to the marital status or educational level.
Key words: Buying apartment, buying behavior, buying factors apartment in the last 10 years in greater Amman municipality. A convenience sample is selected consisting of 120 persons who already bought an apartment in different areas in Amman.
INTRODUCTION
Buying an apartment is one of the most significant economic decisions that people make, and it requires gathering a lot of information regarding its features (Hua
Kiefer, 2007).The role of marketing is one of the keys in the success of any businesses. This study concentrates on the factors that
References: Diose, W. and G. Mugny, 1984. The Social Development of Intellect. Oxford, Pergamen, England. 239