Factors Affecting Career Choice
Research Paper 2014 –
Factors Affecting Career Choice: Why SABM-Marketing Students Chose Marketing as a Course
Camille Patrix D. Alimorong, Joy Lorraine M. Lagasca, Yoo yee N. Tansiking,
Chester Paul G. Lazo, Mark Dennis E. Manansala and Mrs. Maria Sheila Madayag – Quirimit, MBA
MARKETING RESEARCH
We envision Saint Louis University as an excellent missionary, and transformative educational institution zealous in the formation of human resources who are imbued with the Christian spirit and who are competent, creative and socially involved.
School of Accountancy and Business Management
Saint Louis University
Baguio City, Philippines
Second Semester S.Y 2014
April 2014
Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course
Camille Patrix D. Alimorong1, Joy Lorraine M. Lagasca2, Yoo yee N. Tansiking3,
Chester Paul G. Lazo4, Mark Dennis E. Manansala5
Abstract Marketing is a fast growing course under the School of Accountancy and Business Management in Saint Louis University. The researchers observed that as time goes by, its population increases. Thus, occur with this study entitled “Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course.” This study questioned Marketing students their reasons as to why they chose marketing as a course. Perfectly knowing that Marketing is one of those industries that pay great salaries and revenue for its products and services, the results showed that most students thought that high employability or job opportunities is a great contributory factor why they chose such field. The conclusion is that when students make decisions for their career, job opportunities or high employability is important because it impacts the level of students’ personal satisfaction and personal growth or development opportunities.
Introduction Marketing careers are diverse – there is something for just about
Factors Affecting Career Choice: Why SABM-Marketing Students Chose Marketing as a Course
Camille Patrix D. Alimorong, Joy Lorraine M. Lagasca, Yoo yee N. Tansiking,
Chester Paul G. Lazo, Mark Dennis E. Manansala and Mrs. Maria Sheila Madayag – Quirimit, MBA
MARKETING RESEARCH
We envision Saint Louis University as an excellent missionary, and transformative educational institution zealous in the formation of human resources who are imbued with the Christian spirit and who are competent, creative and socially involved.
School of Accountancy and Business Management
Saint Louis University
Baguio City, Philippines
Second Semester S.Y 2014
April 2014
Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course
Camille Patrix D. Alimorong1, Joy Lorraine M. Lagasca2, Yoo yee N. Tansiking3,
Chester Paul G. Lazo4, Mark Dennis E. Manansala5
Abstract Marketing is a fast growing course under the School of Accountancy and Business Management in Saint Louis University. The researchers observed that as time goes by, its population increases. Thus, occur with this study entitled “Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course.” This study questioned Marketing students their reasons as to why they chose marketing as a course. Perfectly knowing that Marketing is one of those industries that pay great salaries and revenue for its products and services, the results showed that most students thought that high employability or job opportunities is a great contributory factor why they chose such field. The conclusion is that when students make decisions for their career, job opportunities or high employability is important because it impacts the level of students’ personal satisfaction and personal growth or development opportunities.
Introduction Marketing careers are diverse – there is something for just about