factors considered in comming up with an advertisement
Maasai mara university.
School of arts and social science.
Department of P.R, communication and journalism.
Bsc. Communication and journalism.
Course tittle: introduction to advertising. course code: cmm 216.
Name: Brian miheso
Adm.no: iso2/023/2014.
Tell: 0701551806
Task: as an advertising company, your client is requesting you to have his product publicized. Discuss the factors you need to consider when coming up with the advert. 15mks.
Lec. Madam caren.
Introduction.
If you are in the business world and really want to make lots of sales and profits, you have to heavily invest in the different ways that people will get to know your products and services. We may all try to escape from the naked truth but the fact remains an incredible and effective advertising plan will definitely end up costing you a lot of money. This is normally the main reason as to why bigger business organizations with abundant resources are edging out their lesser resourced counterparts because they have the ability of paying professionals to advise them on advertising processes. All in all, there are some factors that business persons and organizations have to consider before laying out their strategies: they include;
UNIQUENESS
As we know advertising is a field of creativity. The more creative your plan is the better the advertisement. A successful advertisement should have something unique that people have not seen earlier but they can correlate it. One therefor needs to come up with unique advertising plan that will deliver unique results. It is always good to be distinctive in the business world so that your company can stand out from the rest.
For the plan to be unique
Analyze the advertising measures carried out by other groups. This is by checking the advertisements in the different channels.
You can also consult professionals for more advice. This will definitely enable you to come up with a unique move.
Consider the techniques or channels that really caught most
School of arts and social science.
Department of P.R, communication and journalism.
Bsc. Communication and journalism.
Course tittle: introduction to advertising. course code: cmm 216.
Name: Brian miheso
Adm.no: iso2/023/2014.
Tell: 0701551806
Task: as an advertising company, your client is requesting you to have his product publicized. Discuss the factors you need to consider when coming up with the advert. 15mks.
Lec. Madam caren.
Introduction.
If you are in the business world and really want to make lots of sales and profits, you have to heavily invest in the different ways that people will get to know your products and services. We may all try to escape from the naked truth but the fact remains an incredible and effective advertising plan will definitely end up costing you a lot of money. This is normally the main reason as to why bigger business organizations with abundant resources are edging out their lesser resourced counterparts because they have the ability of paying professionals to advise them on advertising processes. All in all, there are some factors that business persons and organizations have to consider before laying out their strategies: they include;
UNIQUENESS
As we know advertising is a field of creativity. The more creative your plan is the better the advertisement. A successful advertisement should have something unique that people have not seen earlier but they can correlate it. One therefor needs to come up with unique advertising plan that will deliver unique results. It is always good to be distinctive in the business world so that your company can stand out from the rest.
For the plan to be unique
Analyze the advertising measures carried out by other groups. This is by checking the advertisements in the different channels.
You can also consult professionals for more advice. This will definitely enable you to come up with a unique move.
Consider the techniques or channels that really caught most