Factors that Influence Tourist Traffic in Fort Santiago: A Basis for Promotion Strategy Improvement of Intramuros Administration
Factors that Influence Tourist Traffic in Fort Santiago: A Basis for
Promotion Strategy Improvement of Intramuros Administration
John Kenneth H. Antonio1,3; Kimberly E. Bata-anon1,3; Jennifer B. Bonnit1,3;
Maria Kristina Casandra C. Dira1,3; Joanna Fe F. Factor1,3; Micah Marie P. Lanipa1,3
Maria Paz T. Castro(c)1,2,3
1College of Hospitality and Institutional Management
2Research Development and Innovation Center
3Our Lady of Fatima University
Factors that Influence Tourist Traffic in Fort Santiago: A Basis for
Promotion Strategy Improvement of Intramuros Administration
John Kenneth H. Antonio1,3; Kimberly E. Bata-anon1,3; Jennifer B. Bonnit1,3;
Maria Kristina Casandra C. Dira1,3; Joanna Fe F. Factor1,3; Micah Marie P. Lanipa1,3
Maria Paz T. Castro(c)1,2,3
1College of Hospitality and Institutional Management
2Research Development and Innovation Center
3Our Lady of Fatima University
Abstract
Heritage Tourism is such an important component in preserving and educating the visitor about past and present cultures. Regardless of the original motives, it is well-established fact that heritage tourism is big business, and demand for it continuous to grow, especially as the world becomes more complicated and people desire to get back to their roots and experience times when life was simpler and much less complex, even if it is in a sometimes superficial tourism context (Timothy, 2011). The success of marketing heritage sites should be guided by a thorough analysis of tourist motivation (Mat Som, 2010), and for this reason, this study adopts a model based on Development of Understanding Visitor Attraction as one of the theoretical frameworks. As information has been documented about tourist traffic in Fort Santiago, this study attempts to identify influential factors of tourists in visiting heritage sites. This may have been an important
Promotion Strategy Improvement of Intramuros Administration
John Kenneth H. Antonio1,3; Kimberly E. Bata-anon1,3; Jennifer B. Bonnit1,3;
Maria Kristina Casandra C. Dira1,3; Joanna Fe F. Factor1,3; Micah Marie P. Lanipa1,3
Maria Paz T. Castro(c)1,2,3
1College of Hospitality and Institutional Management
2Research Development and Innovation Center
3Our Lady of Fatima University
Factors that Influence Tourist Traffic in Fort Santiago: A Basis for
Promotion Strategy Improvement of Intramuros Administration
John Kenneth H. Antonio1,3; Kimberly E. Bata-anon1,3; Jennifer B. Bonnit1,3;
Maria Kristina Casandra C. Dira1,3; Joanna Fe F. Factor1,3; Micah Marie P. Lanipa1,3
Maria Paz T. Castro(c)1,2,3
1College of Hospitality and Institutional Management
2Research Development and Innovation Center
3Our Lady of Fatima University
Abstract
Heritage Tourism is such an important component in preserving and educating the visitor about past and present cultures. Regardless of the original motives, it is well-established fact that heritage tourism is big business, and demand for it continuous to grow, especially as the world becomes more complicated and people desire to get back to their roots and experience times when life was simpler and much less complex, even if it is in a sometimes superficial tourism context (Timothy, 2011). The success of marketing heritage sites should be guided by a thorough analysis of tourist motivation (Mat Som, 2010), and for this reason, this study adopts a model based on Development of Understanding Visitor Attraction as one of the theoretical frameworks. As information has been documented about tourist traffic in Fort Santiago, this study attempts to identify influential factors of tourists in visiting heritage sites. This may have been an important
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