Factors that Make Megastar Media Cineplex System Successful
RESEARCH PROPOSAL
Running head: FACTORS MAKE MEGASTAR MEDIA CINEPLEX SYSTEM SUCCESSFUL
A Discussion about the factors that make Megastar Media Cineplex successful
HCM UNIVERSITY OF FOREIGN LANGUAGE – INFORMATION TECHNOLOGY
TOURISM AND HOSPITALITY DEPARTMENT
Abstract
Megastar Cineplex is one of the most famous multiplex cinema chains in Vietnam. In recently years, movie-going is more and more familiar with Vietnamese people and Megastar is among popular cinema systems .The objective of this study was to find out the factors making Megastar Cineplex system successful. To collect data we will send questionnaire form to 60 guests coming to Megastar cinemas on Friday, Saturday and Sunday evenings, ask them to fill the form and collect questionnaires; besides, we will interview the Cinema Manager (or Assistant Cinema Manager), and observe the staff on duty. Based on the details with the proportion which is worked out from questionnaires, we will conclude the factors leading Megastar Media to succeed .Moreover, the result of this study maybe useful and will provide valuable information help cinema businesses refer to improve their system.
The factors that make Megastar Media Cineplex system successful – A discussion Nowaday, our social is developing, people’s leisure needs become higher and higher. Going to the cinema is one of indispensable entertainments in most people’s life. Many modern cineplexes in the world are built and operated in recent years. Not only in the world, cinema market in Vietnam in general and Ho Chi Minh City in particular has the competition between foreign enterprises and domestic enterprises. Compared to other domestic enterprises, Megastar Media Cineplex is considered to have outstanding. Opened on September 2007, Megastar is the first cinema in Ho Chi Minh City. Megastar Cineplex Hung Vuong Plaza attracted nearly million visitors in 2008. This is one of cinemas that achieve the first
Running head: FACTORS MAKE MEGASTAR MEDIA CINEPLEX SYSTEM SUCCESSFUL
A Discussion about the factors that make Megastar Media Cineplex successful
HCM UNIVERSITY OF FOREIGN LANGUAGE – INFORMATION TECHNOLOGY
TOURISM AND HOSPITALITY DEPARTMENT
Abstract
Megastar Cineplex is one of the most famous multiplex cinema chains in Vietnam. In recently years, movie-going is more and more familiar with Vietnamese people and Megastar is among popular cinema systems .The objective of this study was to find out the factors making Megastar Cineplex system successful. To collect data we will send questionnaire form to 60 guests coming to Megastar cinemas on Friday, Saturday and Sunday evenings, ask them to fill the form and collect questionnaires; besides, we will interview the Cinema Manager (or Assistant Cinema Manager), and observe the staff on duty. Based on the details with the proportion which is worked out from questionnaires, we will conclude the factors leading Megastar Media to succeed .Moreover, the result of this study maybe useful and will provide valuable information help cinema businesses refer to improve their system.
The factors that make Megastar Media Cineplex system successful – A discussion Nowaday, our social is developing, people’s leisure needs become higher and higher. Going to the cinema is one of indispensable entertainments in most people’s life. Many modern cineplexes in the world are built and operated in recent years. Not only in the world, cinema market in Vietnam in general and Ho Chi Minh City in particular has the competition between foreign enterprises and domestic enterprises. Compared to other domestic enterprises, Megastar Media Cineplex is considered to have outstanding. Opened on September 2007, Megastar is the first cinema in Ho Chi Minh City. Megastar Cineplex Hung Vuong Plaza attracted nearly million visitors in 2008. This is one of cinemas that achieve the first
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