Fahrenheit 9/11

Michael Moore's latest film, "Fahrenheit 9/11," presents a critical look at the administration of George W. Bush and the War on Terrorism. In this film Moore investigates the rapid growth of the United States government and its trend of trampling the rights of individuals, and the corporatism that is spawned out of the close ties between big government and big business during wartime. Michael Moore may not convince all audiences, but is successful for its factual accuracy in which the evidence spoke for itself, and at the same time proclaimed Moore's artistry in transposing and splicing scenes to create impressions that supported his allegations and opinions. Michael Moore has employed two main techniques in an attempt to successfully influence his audience; psychological means of strategy, and cinematic techniques of persuasion. These methods, coupled with how they are presented to the audience, and how the audience react, are what Moore uses to create a scheming effect. Humor and emotional appeals is what Moore has used in Fahrenheit 9/11 to aid the effect of persuasion. For humor, Moore reaches for an ‘ad populum' with his audience, looking to exert his opinion as a justification for his claim. An example can be with the Florida election, where Moore has used a fast tempo background piece of music. This sounds much like a stereotypical ‘hillbilly/country' song; which can be related to Bush's southern US state background. This music has several functions, including helping Moore's rapid delivery of facts, but in this case it illustrates Moore's opinion of the nature of the election – that it can be seen as some sort of ‘joke'. By providing a taunt at Bush's background, Moore has given the audience humor. Comedy makes these messages more effective as it increases the liking for the source [Moore], and the choice of humor might illustrate a shared sense of hilarity that hints at a similar set of underlying ideas that the audience hold.
In "Fahrenheit 9/11" Moore