Preview

Fair and Lovely

Satisfactory Essays
Open Document
Open Document
385 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fair and Lovely
Survey Questionnaire
Topic: Social impact of marketing campaign of “Fair and Lovely”
Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose.
-------------------------------------------------
Your Age: ………………… Gender: Male Female
-------------------------------------------------
Occupation: ……………………………………. 1. Please tick the fairness products that are familiar to you: Fair and Lovely Fairness Cream| | Fair and Lovely Oil-Control | | Fairever | | Fairever Mantra | | Himalaya Fairness Cream| | Emami Naturally Fair | | Santoor Everyoung | | Skinfair by Ozone | | Garnier Light | | Vatika Fairness Pack | | Fair and Lovely Soap | | Fair Glow Fairness Soap | |

2. Do you think that advertising influence your purchase decisions? * Yes * No 3. After viewing a fair and lovely ads are you afraid of being rejected because of your skin shade? * Yes, I am always concern about my skin * Sometimes I get worried when am in public * Not at all * Neutral

4. Do you think Fair & Lovely provides quality products to its customers? * Yes * Not sure * Neutral * No 5. How do you rate Fair & Lovely products? * Very good * Good * Average * Poor 6. Is it ethical to exploit cultural norms and value to promote a product? * Agree * Strongly Agree * Disagree * Strongly Disagree * Neutral 7. What is the most important thing for women to be considered as beautiful? * Fairness * Good presentation * Tall and good body shape * Good personality * Others
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    A Rhetorical Analysis Of The Aspca Commercial
    • 519 Words
    • 3 Pages

    A Rhetorical Analysis Of The Aspca Commercial

    With the continuous exposure of marketing media, it is safe to say that it may affect our individualism and society as a whole. This is an approach to advertising 's effects on the society. In the commercial advertised by the American Society for the Prevention of Cruelty to Animals (ASPCA), many techniques are used to convince and influence people to be active and helpful in the campaign against animal abuse and animal cruelty. Whether its logos, pathos, ethos, or a combination. This two minute advertisement chose to use their logo, images of animals, and sounds to evoke the right emotions and reactions of its audience.…

    • 519 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Innocent drink
    • 1221 Words
    • 4 Pages

    Innocent drink

    “Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets, coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their profits to charity and this called The Innocent Foundation. This foundation has helped a lot of people. This report will analyses the process of “Innocent drinks” from 1999 to 2013.…

    • 1221 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Bus 406 Principles Of Marketing Answers
    • 580 Words
    • 3 Pages

    Bus 406 Principles Of Marketing Answers

    Principles of Marketing BUSI 406 Sections 001, 002, 003, 004, 005 FALL 2014 Course Schedule Date Class Topic Assignments (To be completed prior to class) Wednesday, August 20 Class Introduction & What is Marketing? Obtain “Essentials of Marketing” Textbook & Carefully Read Syllabus Monday, August 25 Marketing’s Value to Consumers, Firms, and Society Chapter 1 Wednesday, August 27 Marketing Strategy Planning Chapter 2 Monday, September 1 is Labor Day – NO CLASS Wednesday, September 3 Evaluating Opportunities in the Changing Market Environment Chapter 3…

    • 580 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Indictments Against Advertising Summary
    • 709 Words
    • 3 Pages

    The Indictments Against Advertising Summary

    Social criticism of advertising plays an immense role in the disapproval of advertisement. When a company first begins to advertise, it opens itself up to not only new customers, but criticism as well. Unnecessary…

    • 709 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Juicy Juice Ad Analysis
    • 1323 Words
    • 6 Pages

    Juicy Juice Ad Analysis

    For many years, ads have been everywhere everyone goes. To get people’s attention today, ads use bold titles, famous people, and lots of bright colors. Ads are a huge part in society nowadays. They draw in people to buy their product and some do not draw people in honestly. Ads make people weak and desperate so they will go buy the product they see. The ads that are being examined in this paper are Juicy Juice and Minute Maid. Juicy Juice is more persuasive to Minute Maid because it catches people’s attention with the bold colors all throughout the ad and the happiness of the little girl.…

    • 1323 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Sexism in Television Commercials
    • 763 Words
    • 4 Pages

    Sexism in Television Commercials

    Sadiq, Shafeeq. Racism and Sexism in Advertising. Delta Winds: A Magazine of Student Essays, 1997. Print.…

    • 763 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Describe the Particular Contextual Situation in Which Modern Marketing Evolved and Thrived.
    • 1455 Words
    • 6 Pages

    Describe the Particular Contextual Situation in Which Modern Marketing Evolved and Thrived.

    Marketing has developed and changed drastically over the last 50 years and businesses have had to adapt to this change in various ways ranging from their advertisement technique, who they aim their products at and to the way in which they care for the environment through being corporately socially responsible. The keys points are the way in which it had changed and why it has changed which will be looked at into depth in the core of the essay.…

    • 1455 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Sexual Appeals In Advertising
    • 904 Words
    • 4 Pages

    Sexual Appeals In Advertising

    & Weigold, M. (1994 September). Ethics in advertising: Ideological correlates of consumer perceptions. [Electronic version] Journal of Advertising, 23(3), 59-70. Victoria's Secret Advertisement (2003). Retrieved March 16, 2004, from http://www.gtslade.com/vs/vs3.html Whipple, T. & McManamon, M. &. (2002, Summer). Implications of using male and female voices in commercials: An exploratory study. [Electronic version]. Journal of Advertising, 31(2), 79-91. Wise, G., King, A., & Merenski, P. (1974, August). Reactions to sexy ads vary with age. [Electronic version]. Journal of Adverting, 14(4), 11-16. Zhan, S. (1999, March). When a picture is worth a thousand words. [Electronic version]. World Trade, 12(3),…

    • 904 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Advertising Controversy From An Ethical Perspective
    • 167 Words
    • 1 Page

    Advertising Controversy From An Ethical Perspective

    This essay will examine the three advertising campaign which have been controversial from an ethical perspective, will be discussing the issues relating to those three advertising campaign and what attempts have been made to maintain standards. This essay will then explain the example of an advertising campaign and explain why they are controversial. Will also define what ethics is and ethics in advertising. Will evaluate the purpose and the main aims and objective of infamous, while inspecting why controversial content is utilized as a part of adverts, the essay will likewise consider how the audience reception can influence adverts and esteem them controversial. This essay will illustrate, through the examination of the chose ads and drawing…

    • 167 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    McDonalds advertising
    • 1757 Words
    • 8 Pages

    McDonalds advertising

    This essay seeks to explain the link between McDonalds advertisement and the effect on the average consumer. McDonalds is one of the most popular fast food chains in the United States and is also criticized for their unhealthy foods. In my analysis I will analyze the history of McDonalds and how their advertising and publicity has affected the public mindset. I will also analyze how their ads and marketing are appealing to their customers. With all of this research I conducted a survey that determined what exactly the consumer see in McDonalds that keeps them coming. I will then analyze the results and come to a conclusion on the overall impact McDonalds makes on society.…

    • 1757 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Advertising Controversy
    • 82 Words
    • 1 Page

    Advertising Controversy

    The key factor and message surrounding multiple criticisms regarding advertising is, “social responsibility.” Multiple activists and critics feel that advertising is to blame for creating a society of materialistic, superficial people who have been deceived and manipulated by inaccurate, wasteful, and intrusive marketing ploys. These concerns along with several key ethical aspects of advertising have caused controversy regarding the statements made in adverts (truth in the message), the target audience (minors), and the type of products being marketed (O’Guinn et al, 2015).…

    • 82 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Argumentative Essay On Gender, Sex And Advertising
    • 644 Words
    • 3 Pages

    Argumentative Essay On Gender, Sex And Advertising

    01/02/2016 Michael Dooge Gr.11 Discursive Essay Gender, sex and advertising The most common quote when referring to advertising is simply, “Sex sells”, in this essay I will be discussing gender, sex and their relationship with advertising in a respectful and non-bias way. Ultimately I will be answering questions such as what purpose sex and gender serve, what they reflect about society, and what they promote. When asking what purpose sex and gender serve, the answer in most cases is very simple, to attract the attention of consumers and in the long run sell products which is exactly the aim of most advertisements, making it harmless.…

    • 644 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Cartoon Endorsement
    • 1066 Words
    • 5 Pages

    Cartoon Endorsement

    Kids are bombarded with various forms of promotional activities by marketers of food products. Today’s kids are very much aware of the fashion trend and who’s ever has taken them to market has been observed the marketing power of the popular cartoon characters. The purpose of this research study will be to find out whether cartoon strengthens children to buy more or not. Qualitative research approach will be used to carry out this research study. This study will set out to find the amount of influence that cartoon endorsers have on children. As there have been few academic literatures on the topic of the effectiveness and usefulness of cartoon endorsement in the field of advertising, It has been set as the main goal of this research studies to explore the weight of cartoon endorsement as a promotional technique in Bangladeshi markets.…

    • 1066 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Calvin Klein IMC Plan
    • 6657 Words
    • 28 Pages

    Calvin Klein IMC Plan

    Belch, George and Belch, Michael 2012, Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition, viewed 24th September 2012…

    • 6657 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Better Essays

    Media Influence In Pop Culture
    • 1606 Words
    • 7 Pages

    Media Influence In Pop Culture

    In today’s culture, we are exposed to a profusion of advertising via various mediums like Billboards, Newspapers, Websites, and mostly TV. Advertising plays a strong role in our modern society and can enforce developing emotional and social issues while promoting prosperity and learning. Although advertising can vary from products and geographic areas, it can also vary on the population culture. We know that pop culture is a universal language where each and every population interprets different because of what the like, what they want, what they need and also what they used to. The influence of the media on people is tremendous, and the effect of advertisements that direct images of beauty and the perfect slim figure have a harmful effect…

    • 1606 Words
    • 7 Pages
    Better Essays
    Read More

Related Topics