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INTERNET MARKETING COMPANY – BUSINESS PLAN
BY KNOWLEDGE PUBLISHING
WRITTEN BY RYAN ANTHONY GIBSON
GENERAL INFORMATION SUPPLIED FILL IN YOUR OWN DATA
BUSINESS PLAN WRITING, MANUALS, GUIDES, BLOGS, AND SOCIAL MEDIA MARKETING SERVICES AVAILABLE AT WWW.PUBLISHKNOWLEDGE.COM
ADD www.twitter.com/knowledgepub and www.twitter.com/ryanagibson
Table of Contents
Executive Summary 4
Summary of the Offering
1.0 OVERVIEW OF THE COMPANY 6
1.1 Industry Overview
1.2 Company Vision, Mission, Goals 7
1.3 Technology, Product, Services and Related Benefits 10
1.4 Company Background and Status 13
1.5 Management
1.6 Compensation of Directors and Officers
1.7 Legal Proceedings
1.8 Facilities
1.9 Personnel
1.10 Regulatory Environment
1.11 Strategic Alliances 15
1.12 Intellectual Property
1.13 Competition and Competitive Advantages
2.0 OVERVIEW OF THE MARKET OPPORTUNITY 17
2.1 The Industry 17
2.2 The Target Markets 18
2.3 Competitive Positioning 23
3.0 IMPLEMENTING THE VISION 27
3.1 Management Strategy 28
3.2 Marketing Strategy 30
3.3 Operational Strategy 33
3.4 Financial Strategy
3.5 Risk Assessment
APPENDIX A – The Company in a Global Context 35 Introduction: A Global Branding Imperative: Innovation and Competitiveness
The world of e-business has changed. Online branding and marketing management systems and practices must change as well. publishknowledge.com has been created to help provide these new systems required to the expanding number of online businesses around the world.
There are three change realities taking place globally: (1) the Communications Age and the emergence of the Knowledge Economy (2) the liberalization and globalization of commerce and trade, and (3), the changing nature of opportunities and relationships for businesses and entrepreneurs alike. These shifts are transforming the way we do business, the way we learn, and the way we communicate with
BY KNOWLEDGE PUBLISHING
WRITTEN BY RYAN ANTHONY GIBSON
GENERAL INFORMATION SUPPLIED FILL IN YOUR OWN DATA
BUSINESS PLAN WRITING, MANUALS, GUIDES, BLOGS, AND SOCIAL MEDIA MARKETING SERVICES AVAILABLE AT WWW.PUBLISHKNOWLEDGE.COM
ADD www.twitter.com/knowledgepub and www.twitter.com/ryanagibson
Table of Contents
Executive Summary 4
Summary of the Offering
1.0 OVERVIEW OF THE COMPANY 6
1.1 Industry Overview
1.2 Company Vision, Mission, Goals 7
1.3 Technology, Product, Services and Related Benefits 10
1.4 Company Background and Status 13
1.5 Management
1.6 Compensation of Directors and Officers
1.7 Legal Proceedings
1.8 Facilities
1.9 Personnel
1.10 Regulatory Environment
1.11 Strategic Alliances 15
1.12 Intellectual Property
1.13 Competition and Competitive Advantages
2.0 OVERVIEW OF THE MARKET OPPORTUNITY 17
2.1 The Industry 17
2.2 The Target Markets 18
2.3 Competitive Positioning 23
3.0 IMPLEMENTING THE VISION 27
3.1 Management Strategy 28
3.2 Marketing Strategy 30
3.3 Operational Strategy 33
3.4 Financial Strategy
3.5 Risk Assessment
APPENDIX A – The Company in a Global Context 35 Introduction: A Global Branding Imperative: Innovation and Competitiveness
The world of e-business has changed. Online branding and marketing management systems and practices must change as well. publishknowledge.com has been created to help provide these new systems required to the expanding number of online businesses around the world.
There are three change realities taking place globally: (1) the Communications Age and the emergence of the Knowledge Economy (2) the liberalization and globalization of commerce and trade, and (3), the changing nature of opportunities and relationships for businesses and entrepreneurs alike. These shifts are transforming the way we do business, the way we learn, and the way we communicate with