Famous Brands Of Ice Cream Industry: Case Study Of Amul
ACKNOWLEDGEMENT
At the outset, w would take this opportunity to thank a handful of people without whose constructive support, completion of thos rport would not have been possible.
First and foremost, w would like to thank our course faculty and guide, “PROFESSOR VANDANA GUPTA”, for the guidance and encouragemnt throughout th period of completion of report.
Secondly w would like to thank all th people who gave us their valuable time and information which was the primary basis of report.
We would also like to thank our other guides and friends for giving us their useful input about the topic.
This report has immensely helped in the value addition to our knowledge.
Objective
1) To understand the famous brands of ice cream.
2) To study their …show more content…
• IT is followed by the kwality walls by 8 percent.
• MOTHER DAIRY and Vadilal has the 7 percent of market share.
• 4 percent of market share is acquired by the DINSHAW nad ARUN.
• The rest of the cones are filled up by the regional brands.
SWOT ANALYSIS:
Strength
1.All the products of good range include various party packs, flavours, cones, sticks, etc
2. It has Good quality, good packaging, and advertisement is also good.
3. Amul is one of the top brands.
4. Probiotic and sugarfree ice creams have also launched by amul.
5. It offers more than 200 products all over the India.
Weakness
1. Market share is limited because of tough and growing competition from international and other brands.
2. International presence is limited as compared to leading global brands.
Opportunity
1. mobile vans are used for better visibility.
2. Linked up with restaurants, food courts and food chains.
3. Targeting on the high end ice creams for high income group of people.
Threats
1. Easily availability of local ice creams and sweet dishes.
2. More consumptions of kulfi in rural markets.
3. Health conscious people avoid eating ice
At the outset, w would take this opportunity to thank a handful of people without whose constructive support, completion of thos rport would not have been possible.
First and foremost, w would like to thank our course faculty and guide, “PROFESSOR VANDANA GUPTA”, for the guidance and encouragemnt throughout th period of completion of report.
Secondly w would like to thank all th people who gave us their valuable time and information which was the primary basis of report.
We would also like to thank our other guides and friends for giving us their useful input about the topic.
This report has immensely helped in the value addition to our knowledge.
Objective
1) To understand the famous brands of ice cream.
2) To study their …show more content…
• IT is followed by the kwality walls by 8 percent.
• MOTHER DAIRY and Vadilal has the 7 percent of market share.
• 4 percent of market share is acquired by the DINSHAW nad ARUN.
• The rest of the cones are filled up by the regional brands.
SWOT ANALYSIS:
Strength
1.All the products of good range include various party packs, flavours, cones, sticks, etc
2. It has Good quality, good packaging, and advertisement is also good.
3. Amul is one of the top brands.
4. Probiotic and sugarfree ice creams have also launched by amul.
5. It offers more than 200 products all over the India.
Weakness
1. Market share is limited because of tough and growing competition from international and other brands.
2. International presence is limited as compared to leading global brands.
Opportunity
1. mobile vans are used for better visibility.
2. Linked up with restaurants, food courts and food chains.
3. Targeting on the high end ice creams for high income group of people.
Threats
1. Easily availability of local ice creams and sweet dishes.
2. More consumptions of kulfi in rural markets.
3. Health conscious people avoid eating ice