Edgar Sia II
Down south in Iloilo city, he was once an obscure, down-to-earth businessman eking out a living.
He’s nicknamed "Injap," the combined first syllables of his parents’ ethnic origins – father is “intsik” (Chinese), while mother is Japanese, both entrepreneurs.
Instead of pursuing a business degree in college as desired by his parents, Sia took a course in architecture in college, but only to drop out later. Yes, he’s a school dropout.
Apparently bored by the daily routine of going to and from school, Sia tried his luck in business, a decision that proved to be the turning point of his life and career path.
At 20, he tried his hand in running various businesses, ranging from family-owned hotel to the ubiquitous laundry and photo developing shops. Parking lot Like any typical Ilonggo, Sia liked to dine out. His favorite food was the fried chicken served by fastfood chains Jollibee and McDonald’s.
But then, something was missing – the fried chicken looked and tasted too foreign, westernized. It didn’t suit the taste buds of typical Ilonggos or Pinoys.
Wanting to be different, Sia struck the idea of a homespun food outlet serving Filipino-style street fare in a restaurant-type setting.
He found an unoccupied 250 square meter spot in the parking lot of a popular mall in Iloilo city.
That space became the birth place of the now popular Mang Inasal serving charcoal-broiled chicken with unlimited rice. It has since become a modern icon of the Ilonggo culinary culture. Parents To set his plans in motion, Sia spared no time and effort to borrow P2.4 million as a start-up capital from his parents.
Soon, Mang Inasal caught fire in the local food scene. It opened to business on Dec. 12, 2003. Long queues of food habitués flocked to the resto, despite the mushrooming of similar establishment all over Iloilo city.
With popularity of Mang Inasal surging not only in the city, but