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<br>Many historians suggest that an increase in spectator violence coincides with the commercialization of sports. Anthropologists agree that in societies where games were not for profit, they were enjoyed as celebrations of physical skill without competitiveness or violence between players or spectators (Berger, 1990). However, when people gained power or financially from the sporting events, spectator violence increased (Berger, 1990). Public spectacles and games were part of the Roman Empire. Each emperor had an amphitheater and the size of the crowd reflected the emperor 's wealth or power. The emperor through crowd excitement could influence spectator violence to such an extent that gladiators could be killed or freed depending on the crowd 's effect on the emperor (Robinson, 1998). The emperor encouraged the Roman working class, "to forget their own suffering, by seeing others suffer," while the senators, and emperor would benefit financially from gambling profits (Robinson, 1998).
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<br>With the commercialization of sports, owners ' profits increased with alcohol sales. Beer drinking has been an integral part of sports since the late 1870 's. Chris van der Alie noticed that his saloon did well when St. Louis Brown Stockings were in town. As a result, he
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