Preview

Fanta Orange: No.1 Fruit-Flavored Sparkling Beverage in the U.S.

Good Essays
Open Document
Open Document
392 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fanta Orange: No.1 Fruit-Flavored Sparkling Beverage in the U.S.
ATLANTA-(Business Wire)-April 16, 2009 - Fanta Orange, the #1 fruit-flavored sparkling beverage in the U.S., will now feature 100 percent natural flavors. But that’s not all the news – the entire Fanta line is also getting a bold new look that includes vibrant packaging with colorful illustrations and contemporary graphics. Both the new formulation and look for Fanta will roll out in the United States this month.
The Fanta brand offers an assortment of bold, tantalizing flavors that are caffeine free. These attributes have given Fanta a strong acceptance among moms while maintaining high brand loyalty and preference among teens. Fanta Orange will be the first flavor in the Fanta family to have 100 percent natural flavors, while offering the same great taste. Fanta Orange is the latest member of Coca-Cola North America’s portfolio of sparkling beverages to feature 100 percent natural flavors, joining Coca-Cola and Sprite. By summer’s end, two other members of the Fanta family will be available with 100 percent natural flavors – Fanta Apple and Fanta Grapefruit.
“We know that during these difficult times, shoppers want to bring home products that the entire family will enjoy; we are pleased to invest in our products and offer the same great taste of Fanta now with 100 percent natural flavors,” said Santiago Blanco, vice president of Sprite and flavors, Coca-Cola North America. “The introduction of this new formulation and the new look of the Fanta line are part of our ongoing efforts to reinvigorate the sparkling beverage category in the U.S., and Fanta will play a critical part in this effort due to its strong connection with teens.”
Fanta Orange is available in multiple retail and convenience channels from large supermarkets to dollar and drug stores nationwide, in 12-ounce-cans, 20-ounce bottles, two-liter bottles and multi-packs. Fanta’s new look and natural flavors represent the first set of efforts to strengthen Fanta’s leadership position among fruit

You May Also Find These Documents Helpful

  • Powerful Essays

    Crush Case

    • 6197 Words
    • 25 Pages

    ÿ Cola’s represent 67% of soft drink consumption while orange flavored only accounts for 3.9%…

    • 6197 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    The first flavor she created was blueberry, using organic fruits and no unnatural dyes. After creating five different flavors, she then added one more ingredient that is crucial to make the gum as unique as it is. Fruit seeds. This took over a year and a half to ensure that this gum safe for the human body to consume.…

    • 624 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Real Men Drink Coke

    • 4832 Words
    • 20 Pages

    The Coca-Cola Company knows it has to be creative if it’s going to sell more soda after sales dropped two years in a row in 2005 and 2006. Morgan Stanley analyst Bill Pecoriello explains, “Consumers are becoming ever more health-conscious, and the image of regular carbonated soft drinks is deteriorating rapidly.” In an attempt to appeal to consumers concerned with nutrition, Coke introduced Diet Coke Plus in 2007, a sweeter version of Diet Coke fortified with vitamins and minerals. But what they really needed was a way to reach young male consumers, and Diet Coke Plus, marketed with tag lines like “Your Best Friend Just Got Friendlier!” wasn’t going to do it.…

    • 4832 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Hawain Punch

    • 1006 Words
    • 5 Pages

    The U.S. fruit juice and juice drink constitutes of 4.7 of the total 185.5 gallon of beverage consumed annually. These corporates four distinct varieties of fruit juice and juice drinks; 100% juices which may be either be 100% made from fruits or 100% made from concentrates. 100% juices form the largest share market with its share capital comprising of 54.9% of the total fruit drink and juice drink; the other is nectars which comprises of from 25% to 99% fruit juices and is manufactured from concentrated juices or fruit pulps. Nectar accounts for 6.1% of the total fruit juice and juice drink market; juice drinks that comprise of up to 25% juice and; fruit-flavored drinks which contains no juice content. Fruit-flavored drinks are the lowest ranked in terms of market share in the fruit juice and juice drink market with 5.3% of the total share.…

    • 1006 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Invented in Atlanta in 1886, the flagship Coca-Cola was the only beverage sold for almost 70 years. A bottler from Italy began selling Fanta Orange in 1955 in which we began our expansion. Since then we have added beverage selections in wider varieties along with portion sizes for our consumers as we believe every lifestyle, life stage and life occasion should be offered an assortment of beverages. Currently we sell over “500 beverage brands in over 200 countries which amounts to 3,500 beverages in numerous categories. These categories include regular, low-and no-calorie sparkling beverages, fruit juices and fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee” (Worldofcoca-cola.com, 2014).…

    • 1047 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Aspartame Research Paper

    • 456 Words
    • 2 Pages

    One of the active ingredients in Diet Coke is aspartame, better known as NutraSweet, which was approved for human consumption by the Food and Drug Administration about 20 years ago, paving the way for the diet soda boom.…

    • 456 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Gatorade Persuasive Essay

    • 438 Words
    • 2 Pages

    many other flavors of sports drinks they come with a high percentage of calories nearly as much…

    • 438 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    At the beginning, JetBlue management set the tone for themselves that they would be different then other airlines. To do that they set values for all employees from top to bottom to follow and they set up an attractive pay and a unique benefits package that would allow for successful recruitment and retention of employees, while significantly reducing the chance of a union moving into the organization.…

    • 1995 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The common theme of the two passages is being satisfied with yourself when you do something useful. We see the theme in the first passage when the narrator clearly states that he is satisfied with himself. The narrator in the first passage says, “ When I was done, I stood leaning on my shovel for a moment, looking with satisfaction down the long path that stretched to the corner.” This is clear evidence of the theme in this story. In passage two the theme is also easily recognized. The title “To be of use” , is clear evidence that the theme of the story is being of use, which is very similar to the theme of the first passage.…

    • 276 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    World Co

    • 338 Words
    • 2 Pages

    3. How do the features of the supply chain explain the company’s remarkably short lead times (relative to U.S. apparel supply chains)? Examine the features of the supply chain and identify why the company is able to respond so effectively.…

    • 338 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In addition to telling the audience that this is a Diet Coke, it also says: “The Perfect Duo”. The definition of the word “duo” according to the Merriam-Webster Dictionary is: “a piece of music that is performed by two musicians” (Merriam-Webster, Duo). With only Taylor Swift in the picture holding a can of Coke, it tells the audience that the second member of the duo is the Coke itself. That means that while drinking Coke, Taylor Swift is able to produce better music because of this perfect partner. Anyone who has an interest in music will be interested in something that helps boost creativity, and for it to be low on calories as well is definitely a…

    • 510 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Diet Sodas Diet sodas became more popular than ever in the 2000s. Since the introduction of Diet Coke, Coca Cola Zero, Sprite Zero and Fanta Zero, diet sodas have sometimes been considered as a replacement of water. Certainly, one bottle of diet soda has less than one calorie, but the ingredients that make up the diet sodas are harmful to our health. Despite containing no sugar, a little known fallacy is that diet sodas can help us on losing our weight.…

    • 977 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Pocket Aces Energy Drink Company has five flavors of all natural energy drinks. The original formula and four other flavors, strawberry, orange, pomegranate, and our newest hit…

    • 1044 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Theory Testing

    • 311 Words
    • 2 Pages

    We chose to make the carbonated drinks the variables. So other carbonated drinks that were tested included Orange soda, Dr. Pepper, and Mtn. Dew. All of the different variables used, worked but the one that worked the best was the Diet Coke. The reason that the Diet Coke is the most successful is due to its other ingredients.…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nigeria bottling company produce, sell and distribute a range of non-alcoholic beverages including four of the world’s best selling brands: Coca-Cola, Coca-Cola light, Fanta and Sprite.…

    • 672 Words
    • 3 Pages
    Satisfactory Essays

Related Topics