Fashion Blog
Acknowledgement
Abstract
Chapter 1: Introduction 1.1 Background of Study 1.2.1 Observation From Generation Y 1.2.2 Observation From Fashion Blogs 1.2 Scope of Study 1.3 Objectives 1.4 Significant of Study
Chapter 2: Review of Literature 2.1 Generation Y 2.2.1 Definition of Generation Y 2.2.2 Characteristics of Generation Y 2.2.3 Western and Eastern Generation Y 2.2.4 Hong Kong Generation Y 2.2.5 Generation Y Consumer Behavior 2.1.5.1 Consumer Behavior of Generation Y In Fashion 2.2 Fashion Blog 2.3.6 Definition of Fashion Blog 2.3.7 Motivation For Fashion Blogging 2.3.8 Fashion Blog Influences 2.3.9.1 Fashion Blog Influence on Industry 2.3.9.2 The Influence of Fashion Blogs on The General Public 2.3 Relationship Between Fashion Blog and Generation Y 2.4.9 How Generation Y Know About Blogs 2.4.10 Attitudes of Generation Y Towards Blogs
Chapter 3: Hypothesis and Research Framework 1 2 3 4.1 FashionFashion Blog Influences 4.2 Business Value of Fashion Blog 4.3 Summary of Hypotheses 4.4.1 Review of The 7 Hypotheses 4.4.2 Brief Summary
Chapter 4: Research Methodology 1 2 3 4 5.1 Research Objectives 5.2 Industrial Individual Interview 5.3.1 Introduction of The Interviewees 5.3 Questionnaire 5.4.2 Target Sample and Sampling Method 5.4.3 Questionnaire Setting 5.4.4.1 Use of Languages 5.4.4.2 Measurement Scales 5.4.4.3 Survey Question Setting 5.4.4 Data Collection 5.4.5 Pilot Test 5.4 Data Analysis Technique
Chapter 5: Findings and Analysis 1 2 3 4 5 6.1 Industrial Individual Interview Analysis 6.2.1 Introduction of The
Abstract
Chapter 1: Introduction 1.1 Background of Study 1.2.1 Observation From Generation Y 1.2.2 Observation From Fashion Blogs 1.2 Scope of Study 1.3 Objectives 1.4 Significant of Study
Chapter 2: Review of Literature 2.1 Generation Y 2.2.1 Definition of Generation Y 2.2.2 Characteristics of Generation Y 2.2.3 Western and Eastern Generation Y 2.2.4 Hong Kong Generation Y 2.2.5 Generation Y Consumer Behavior 2.1.5.1 Consumer Behavior of Generation Y In Fashion 2.2 Fashion Blog 2.3.6 Definition of Fashion Blog 2.3.7 Motivation For Fashion Blogging 2.3.8 Fashion Blog Influences 2.3.9.1 Fashion Blog Influence on Industry 2.3.9.2 The Influence of Fashion Blogs on The General Public 2.3 Relationship Between Fashion Blog and Generation Y 2.4.9 How Generation Y Know About Blogs 2.4.10 Attitudes of Generation Y Towards Blogs
Chapter 3: Hypothesis and Research Framework 1 2 3 4.1 FashionFashion Blog Influences 4.2 Business Value of Fashion Blog 4.3 Summary of Hypotheses 4.4.1 Review of The 7 Hypotheses 4.4.2 Brief Summary
Chapter 4: Research Methodology 1 2 3 4 5.1 Research Objectives 5.2 Industrial Individual Interview 5.3.1 Introduction of The Interviewees 5.3 Questionnaire 5.4.2 Target Sample and Sampling Method 5.4.3 Questionnaire Setting 5.4.4.1 Use of Languages 5.4.4.2 Measurement Scales 5.4.4.3 Survey Question Setting 5.4.4 Data Collection 5.4.5 Pilot Test 5.4 Data Analysis Technique
Chapter 5: Findings and Analysis 1 2 3 4 5 6.1 Industrial Individual Interview Analysis 6.2.1 Introduction of The