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Fashion: Coco Chanel and Basic Building Block

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Fashion: Coco Chanel and Basic Building Block
Fashion of the Decades

Fashion designs are always changing from season to season. They never stay the same. The colors, cuts, and fabrics go in and out of style all the time. Fashion has always affected society since the beginning of time. Fashion from the 1920’s to the 1990’s changed rapidly. Fashion affects everybody even if a person doesn’t know it, from hemline trends to haircut styles. Old trends are always re-worked and recycled to become new again. The Industrial Revolution of the early nineteenth century revolutionized the apparel business. The boom in the textile and cotton industries was the foundation for a robust 1920’s fashion world in which people cared what each other wore. “Fashion does not simply consist of the clothes we pick out of our closets in the morning. That daily decision only constitutes the last step of a much larger process, one that involves federal trade agreements, foreign sweatshops, multi-billion-dollar businesses, celebrities on red carpets, and sophisticated advertising campaigns.” (History) Fashion starts off as raw fabric and raw materials. But even more important is the raw inspiration. Fashion designers see the big picture and put together everything from scratch. All fashion designers need to keep up with the latest trends from season to season. They also need to showcase those trends on the runway a season before they are produced for the public. Along the way, fashion provokes publicity that inundates men and women of all ages, constantly conveying cultural standards of beauty and generating new trends. Fashion in the 1920’s became the basic building block for what is today’s contemporary fashion world. People really started to challenge society with fashion. People used fashion to protest social norms and make provocative political statements. They became more daring with the way they dressed. In the 1920’s, there was an economic surplus which had America thriving. The enactment of prohibition in 1919 led to



Cited: "Best Dressed 2012." : People.com. N.p., 01 Sept. 2010. Web. 03 Apr. 2013. Feldman, Elane, Valerie Cumming, and Robert Price. Fashions of a Decade. New York: Facts on File, 1992. Print. Herald, Jacqueline. Fashions of a Decade the 1920s. N.p.: Batsford, 1991. Print. "Runway." The Cut. N.p., n.d. Web. 03 Apr. 2013. Shmoop Editorial Team. "History of American Fashion Summary & Analysis" Shmoop.com. Shmoop University, Inc., 11 Nov. 2008. Web. 1 Apr. 2013

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