Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur, Southern France. She began by designing hats, first in Paris in 1908, and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916, and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978, after Coco's death. Chanel is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter.
Selected Awards
Neiman-Marcus Award (1957)
Economic Data
Ownership
The Chanel group is controlled by the Wertheimer family through various investment holdings (Litor Ltd., Pamerco).
Performance
Chanel keeps a very low profile on its economic figures, but sales in 1995 were estimated at over $1 billion, for 1995 sales are believed to have risen to nearly $2 billion. The new Chanel daughter "Eres" achieved in 1996 sales worth of 60 million Francs ($12 million) and boasts earnings of 7.2 million ($1.4 million). Lagerfeld boasts that when he took over design at Chanel, fashion sales made up only 6% of total sales. Today he estimates more than 50% of total sales stem from fashion.
The firm has about 100 boutiques worldwide, more than 35 of which are in Japan. Controlled by chairman Alain Wertheimer's family, Chanel also owns Eres, a French beachwear and lingerie label.
Distribution
In 1992, Chanel possessed 64 fully owned boutiques. Eres has three fully-owned boutiques in Paris and sells selectively to 420 retailers worldwide (30% of them in France).
Production/ Licenses
Chanel avoids licensing products in order to keep control over the merchandise.
Christian Dior
Fashion Designer Christian Dior (1905-1957) was born in Normandy, France. At his parents' insistence, he studied political science. After military service and several years of indecision, he returned to Paris in 1935