Fashion Forecasting
“Fashion used to come from one source at a time, be it the street, the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors
Content:
What is Fashion forecasting?
Elements of Fashion Forecasting
The Direction of Fashion Change
The drivers of fashion change
The Fashion Forecasting Process
Forecasting fashion in the Indian scenario
Fashion Forecasting Period
Importance of Fashion Forecasting
Role of Merchandiser in Fashion Forecasting
How fashion forecasting is relevant in a new sample making?
What is Fashion forecasting?
Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.
Fashion forecasting is the prime issue underlying the issue of trends. It is not an occupational guessing game because very substantial amounts of money of the fashion industry are at stake. It is a vital activity where experienced fashion analysts scrutinize past buying patterns signs for current market dynamics and project these into the future. There are forecast agencies that collect facts pertaining to consumer buying patterns, activities and occasions for which clothes are needed, their priorities, reading habits etc. this is done through liaison with stores, retailers and wholesalers fashion professionals also rely on information sources such as design, colour and video Services, newsletters, books, magazines and websites. In order to gear up for the season to come, the fibre and textile producers must start new developments almost two years in advance, clothing and accessory manufacturers must have their products ready well in time months before the consumers' wearing season. Without well-judged projections of designs, colours and fabrics by the
Content:
What is Fashion forecasting?
Elements of Fashion Forecasting
The Direction of Fashion Change
The drivers of fashion change
The Fashion Forecasting Process
Forecasting fashion in the Indian scenario
Fashion Forecasting Period
Importance of Fashion Forecasting
Role of Merchandiser in Fashion Forecasting
How fashion forecasting is relevant in a new sample making?
What is Fashion forecasting?
Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.
Fashion forecasting is the prime issue underlying the issue of trends. It is not an occupational guessing game because very substantial amounts of money of the fashion industry are at stake. It is a vital activity where experienced fashion analysts scrutinize past buying patterns signs for current market dynamics and project these into the future. There are forecast agencies that collect facts pertaining to consumer buying patterns, activities and occasions for which clothes are needed, their priorities, reading habits etc. this is done through liaison with stores, retailers and wholesalers fashion professionals also rely on information sources such as design, colour and video Services, newsletters, books, magazines and websites. In order to gear up for the season to come, the fibre and textile producers must start new developments almost two years in advance, clothing and accessory manufacturers must have their products ready well in time months before the consumers' wearing season. Without well-judged projections of designs, colours and fabrics by the