Fashion management
Akshada Kunnul & Priyanshi Kothari
Fashion Management
Final assignment- Business plan and Management process
Lecturer- Samiksha Gandhi
Submission date: 30th November 2013
Executive Summary
This report is a study of management process for a retailing company - BillieBlush – that was launched in February 2010. The 1,750 sq. feet store is located in Juhu,
Mumbai, India where it caters to kids wear between the ages of 2-10.
With the concept of fast fashion and short lead times, the company also provides an exclusive Personal Shopping service that is new to the market and is the future of retail. Few techniques utilized in this business plan included - Market Research,
SWOT analysis, PEST analysis, Product Positioning charts and various financial tools.
The report begins with a brief background of the brand as of to how it started, the company ownership, the goals and missions of the company. A detailed description of the company’s product lines and services has been mentioned that includes in-house licensed bags, shoes and accessories. The services include memberships and gift cards and the USP of the brand will be the Personal Shopping
Services that will be available in person as well as online.
Due to the high level of competition in the market the pricing of the products are fairly put with an average price of INR 1,500. Also, the store is located on Juhu Tara
Road as there are no major fashion retailers for a distance of 4.8 kms from Shopper’
Stop Ltd. (Juhu) to Vero Moda (Santacruz). Prior to the launch of the brand – there will be certain abstract ads that will not entirely give information about the brand but will be a key in creating curiosity among public.
This research however focused primarily on the Indian market (Mumbai). Statistics may not be entirely accurate due to the limited sample size in the primary research and second-hand information.
Table of Content
PROCESS BEFORE STARTUP
DESIGN A COLLECTION
To give a
Fashion Management
Final assignment- Business plan and Management process
Lecturer- Samiksha Gandhi
Submission date: 30th November 2013
Executive Summary
This report is a study of management process for a retailing company - BillieBlush – that was launched in February 2010. The 1,750 sq. feet store is located in Juhu,
Mumbai, India where it caters to kids wear between the ages of 2-10.
With the concept of fast fashion and short lead times, the company also provides an exclusive Personal Shopping service that is new to the market and is the future of retail. Few techniques utilized in this business plan included - Market Research,
SWOT analysis, PEST analysis, Product Positioning charts and various financial tools.
The report begins with a brief background of the brand as of to how it started, the company ownership, the goals and missions of the company. A detailed description of the company’s product lines and services has been mentioned that includes in-house licensed bags, shoes and accessories. The services include memberships and gift cards and the USP of the brand will be the Personal Shopping
Services that will be available in person as well as online.
Due to the high level of competition in the market the pricing of the products are fairly put with an average price of INR 1,500. Also, the store is located on Juhu Tara
Road as there are no major fashion retailers for a distance of 4.8 kms from Shopper’
Stop Ltd. (Juhu) to Vero Moda (Santacruz). Prior to the launch of the brand – there will be certain abstract ads that will not entirely give information about the brand but will be a key in creating curiosity among public.
This research however focused primarily on the Indian market (Mumbai). Statistics may not be entirely accurate due to the limited sample size in the primary research and second-hand information.
Table of Content
PROCESS BEFORE STARTUP
DESIGN A COLLECTION
To give a