Fashion Marketing of Sephora
Sephora.
Aim:
To offer Sephora a detailed service improvisation package that will facilitate the enhancement of their service delivery. This in turn will enhance the outcome of their marketing activities, ultimately resulting in a better, more satisfied customer base.
Therefore leading the company in a more systemized direction.
Introduction:
Dominique Mandonnaud founded Sephora in France in 1969. Sephora was originally called Shop 8, but Dominique Mandonnaud re-named Shop 8. In 1993 Mandonnaud merged the Biblical name, Zipporah (Moses' wife), with the ancient Greek word "Sephos" which means pretty. Sephora stores specialize in selling cosmetic and beauty care products. Sephora was founded in 1969. That one store later expanded to about 750 stores and 21 different countries. In 1996 Sephora’s' perfume outlet was opened in Paris. That outlet is the biggest perfume outlet in the world. In 1997 Sephora was acquired by Louis Vuitton Moet Hennessy (LVMH) a well-established conglomerate based in Paris.
Sephora is the retailer company with more than 200 high-end brands and 13000 premier products in the cosmetics, makeup, skincare, hair products. It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently, it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole selection of creative gifts. Its commitment to excellence in quality and customer service and well trained and dedicated employees.
Sephora's targeting market: Females and Males of any age and race.
Celebrities and socialites have a major impact on today's society. When Sephora comes out with new products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look.
Sephora cosmetics have keen eye when on latest fashion trends when producing their products. They have such a
Aim:
To offer Sephora a detailed service improvisation package that will facilitate the enhancement of their service delivery. This in turn will enhance the outcome of their marketing activities, ultimately resulting in a better, more satisfied customer base.
Therefore leading the company in a more systemized direction.
Introduction:
Dominique Mandonnaud founded Sephora in France in 1969. Sephora was originally called Shop 8, but Dominique Mandonnaud re-named Shop 8. In 1993 Mandonnaud merged the Biblical name, Zipporah (Moses' wife), with the ancient Greek word "Sephos" which means pretty. Sephora stores specialize in selling cosmetic and beauty care products. Sephora was founded in 1969. That one store later expanded to about 750 stores and 21 different countries. In 1996 Sephora’s' perfume outlet was opened in Paris. That outlet is the biggest perfume outlet in the world. In 1997 Sephora was acquired by Louis Vuitton Moet Hennessy (LVMH) a well-established conglomerate based in Paris.
Sephora is the retailer company with more than 200 high-end brands and 13000 premier products in the cosmetics, makeup, skincare, hair products. It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently, it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole selection of creative gifts. Its commitment to excellence in quality and customer service and well trained and dedicated employees.
Sephora's targeting market: Females and Males of any age and race.
Celebrities and socialites have a major impact on today's society. When Sephora comes out with new products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look.
Sephora cosmetics have keen eye when on latest fashion trends when producing their products. They have such a