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Fashion Photography
| FASHION PHOTOGRAPHY | SIDDHALI DOSHI | | SECTION F | 11/30/2011 |

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TABLE OF CONTENTS 1. Executive summary 1 2. Introduction 2 3. History 4 4. Popular digital cameras 6 5.

EXECUTIVE SUMMARY
The purpose of writing this report is to enhance my knowledge on the topic that most interests me. Fashion photography is an essential part in the fashion world. The scope of writing this report is to learn all I can about fashion photography and use my findings in the future. I began my research by referring to some books from the library. Then I referred to the web. I learnt many interesting facts. I learnt about the techniques used in fashion photography, the lighting used, famous photographers, various cameras and its features and the types of fashion photography. It was a lot of fun working on this report.

INTRODUCTION
Everyone wants to see exciting pictures of beautiful people and great products presented with incredible artistry. Nonetheless, the phrase fashion photography means different things to different people. Whether they are involved with the fashion industry or just a viewer of the final results makes a difference.
To a photographer, fashion photography is a way to express himself, the models, and the products as one coherent piece of art. The fashion photographer tries to bring to all three a liveliness that transcends each one individually, and to simply make the viewer stop, stare, and think “wow! I want to go out and buy that Valentino evening dress or that pair of Jimmy Choo pumps or that new Louis Vuitton handbag!” although photographers may be limited by their budgets and by any reins that the creative director might place upon them, their goal is to invoke desire and passion in the viewer by creating a memorable shot. A photographer’s vision is ultimately his or her own unique way of seeing things; this



Bibliography: * Larg, A. and Wood, J. (1999) Fashion Shots: lighting, Singapore: Rotovision. LIST OF ILLUSTRATIONS * Image 1; Monique huillier prefall, favourite things, http://bootsmcblog.com/2011/01/20/favorite-things-a-dress-for-dancing-accepting-an-award-or-eating-a-cupcake-on-the-couch/, (20-1-2011) * Image 10; CANON SLR XT-350D 13000.00, camera accessories, http://kolkata.olx.in/canon-slr-xt-350d-13000-00-iid-229262983, (17-7-2011)

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