Fashion Promotion in 5 Years
What is the role of fashion promotion within the fashion industry, and how will it develop over the next 5 years?
Fashion promotion is the glue that holds together everything fashion related. It's all very well
having a great designer who can create stunning garments out of fabulous materials, but fashion
promotion is what advertises those garments, and sells them, and puts them out there for the world
to see. If there weren't photographers and buyers and journalists and stylists (who are all a part
fashion promotion) we wouldn't have ever seen a catwalk show, or brought a Fendi bag, or picked
up a copy of VOGUE. If it wasn't for fashion promotion we could all be walking down the street in
an oversized second hand sweater with socks and sandals and nobody would know any different.
Fashion Promotion is comprised of many different subjects, such as photography, styling,
illustration, graphic design, public relations, advertising and marketing. Even if at times we don't
realise it fashion promotion effects our lives almost everyday. Fashion-era.com states 'In England
you are never more than twenty or thirty minutes from a town with shops...And if you are
immobile, shopping TV will probably solve your need for a shopping fix.' In pre-World War Two
Britain, garments were made from rich and luxurious materials in which only the wealthy could
afford. However, fashion has come along way since then, and high-street brands such as Topshop
and H&M have made fashion accessible to everyone. High-street brands have promoted and
advertised their stores in a variety of different forms from magazines and television ads to
billboards and the back ends of buses in order to attract buyers. It's all about advertising new ideas
in which will benefit and interest consumers.
Fashion Promotion not only effects the way we dress, but also the way we think and feel about
ourselves. 'For you can
Fashion promotion is the glue that holds together everything fashion related. It's all very well
having a great designer who can create stunning garments out of fabulous materials, but fashion
promotion is what advertises those garments, and sells them, and puts them out there for the world
to see. If there weren't photographers and buyers and journalists and stylists (who are all a part
fashion promotion) we wouldn't have ever seen a catwalk show, or brought a Fendi bag, or picked
up a copy of VOGUE. If it wasn't for fashion promotion we could all be walking down the street in
an oversized second hand sweater with socks and sandals and nobody would know any different.
Fashion Promotion is comprised of many different subjects, such as photography, styling,
illustration, graphic design, public relations, advertising and marketing. Even if at times we don't
realise it fashion promotion effects our lives almost everyday. Fashion-era.com states 'In England
you are never more than twenty or thirty minutes from a town with shops...And if you are
immobile, shopping TV will probably solve your need for a shopping fix.' In pre-World War Two
Britain, garments were made from rich and luxurious materials in which only the wealthy could
afford. However, fashion has come along way since then, and high-street brands such as Topshop
and H&M have made fashion accessible to everyone. High-street brands have promoted and
advertised their stores in a variety of different forms from magazines and television ads to
billboards and the back ends of buses in order to attract buyers. It's all about advertising new ideas
in which will benefit and interest consumers.
Fashion Promotion not only effects the way we dress, but also the way we think and feel about
ourselves. 'For you can
Bibliography: Books: Tongeren, Michael Van