Fashion Selling Promotion Report
Fashion Selling & Promotion
Report
Fashion Buying & Merchandising
Liz Flavin
061FD
Table of Contents
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Role of Fashion Promotion Tools
Promotional/Marketing Communications Plan
Target Audience (Who?)
Marketing Communications Objectives (What?)
Message (content, structure & form of it)
Marketing Communications Strategy (How?)
Budget (30,000 euro for 6 months)
Marketing Communications Mix (Which Tools?)
Schedule (over 6 months)
Implement & Evaluate Results (How?)
Role Of Fashion Promotion Tools
1.
Social Media
•. The adage, “Better late than never” has really turned out to be true for fashion industry. Fashion brands, until very recently, had clearly abstained from social media, except for sales and promotion purposes. For them, social media had always been a weakening aspect, which would create a distance between their products and the target consumers. However, the reality is quite different. Followed by the social media exposure, fashion insiders found it as a bridge that actually narrowed down the chasm.
•. For those in the fashion Industry, who have not yet boarded the social media ship that rides to the shore of success, here’s a leaf out of the books of those, who already have and made it big:
•. Images, images and more images:
•. Particularly for the fashion industry, visuals on social media can get you that much sought after marketing and sales boost. In fact, a cleverly chosen image can beat 1000 tweets or a million Likes worth of the visibility in the world of social media. So go for more and more visually aided ad-campaigns, especially utilizing a slew of visual content based social media platforms such as Pinterest, Instagram and Tumblr. A bonus: According to SproutSocial, 74% of consumers rely on social media to make any purchase decisions.
•. Different customer, different products:
•. Every social media platform differentiates itself in terms of the segment of the users. So one must use discretion and keep in mind the kind of user segment on
Report
Fashion Buying & Merchandising
Liz Flavin
061FD
Table of Contents
•
•
-
Role of Fashion Promotion Tools
Promotional/Marketing Communications Plan
Target Audience (Who?)
Marketing Communications Objectives (What?)
Message (content, structure & form of it)
Marketing Communications Strategy (How?)
Budget (30,000 euro for 6 months)
Marketing Communications Mix (Which Tools?)
Schedule (over 6 months)
Implement & Evaluate Results (How?)
Role Of Fashion Promotion Tools
1.
Social Media
•. The adage, “Better late than never” has really turned out to be true for fashion industry. Fashion brands, until very recently, had clearly abstained from social media, except for sales and promotion purposes. For them, social media had always been a weakening aspect, which would create a distance between their products and the target consumers. However, the reality is quite different. Followed by the social media exposure, fashion insiders found it as a bridge that actually narrowed down the chasm.
•. For those in the fashion Industry, who have not yet boarded the social media ship that rides to the shore of success, here’s a leaf out of the books of those, who already have and made it big:
•. Images, images and more images:
•. Particularly for the fashion industry, visuals on social media can get you that much sought after marketing and sales boost. In fact, a cleverly chosen image can beat 1000 tweets or a million Likes worth of the visibility in the world of social media. So go for more and more visually aided ad-campaigns, especially utilizing a slew of visual content based social media platforms such as Pinterest, Instagram and Tumblr. A bonus: According to SproutSocial, 74% of consumers rely on social media to make any purchase decisions.
•. Different customer, different products:
•. Every social media platform differentiates itself in terms of the segment of the users. So one must use discretion and keep in mind the kind of user segment on