Organisations utilise different analytical tools like PESTLE, STEEPLE and others to evaluate these external factors to help the company formulate their working strategies and marketing campaigns to give tough competition to their competitors. In the case of fashionrush.com, PESTLE analysis would help the company to increase the efficiency of their marketing campaign that would further help the company to increase their business (Grundy, …show more content…
Companies that are involved in unfair means of working are usually found themselves resolving legal issues. It would be appropriate for the company to focus on environmental and ethical issues to avoid any issues in its internal as well as external factors (Amatulli & Guido, 2011).
Micro Analysis
Likewise, Macro analysis, it is important for organisations to conduct and evaluate the micro factors that might affect the working of the company. It is observed that organisations that only focus on the business and revenues usually end up at a worse picture. Therefore, it is important for companies especially in fashion industry to look over different issues like size of industry, size of working market, market segmentation, and trends while formulating their wrong and marketing strategies. The analysis would help the company to increase their area of business in the market place (Armstrong, et al., 2014).
Market