Fast Fitness Marketing Audit of 2005 - a Sample Marketing Plan
Fast Fitness Marketing Audit of 2005
Table of content:
I. Objectives of the Fast Fitness Marketing Audit
II. Environment
II/a. External Environment
A. Macro-environment
- Economic
- Political/Legal
- Social/Cultural
- Technological
B. Task Environment
- Distribution systems
- Support systems
C. Market Environment
- Markets
- Target segments
- Competitors
- Five force analysis
D. Publics Environment
II/b. Internal Environment
E. Marketing Strategy audit
- Business mission/vision/goals
- Marketing objectives and goals
- Strategy
F. Marketing organisation Audit
G. Marketing System Audit
H. Marketing Productivity Audit
J. Conclusion/Recommendation
I. Objectives of the Fast Fitness Marketing Audit
The objective of this present Marketing Audit is to gather systematically all the comprehensive business relevant data of Fast Fitness’s environment, objectives, strategies and activities. The Audit’s goal is to determine problem areas and opportunities and to recommend a plan of action to improve the company’s marketing performance. As this audit is done at the firs quarter of 2006, here we check the last year(s) accomplishments, and double check of the 2006 plan details.
II. Environment
II/a. External Environment
A. Macro-environment
- Economic
Since 2002 by 2005 the global economic climate was quite well performing, slowly but steadily growing. Australia appears in some statistics as the world’s 3rd best performing economy, so it is reasonable to expect that fitness is a good business opportunity here, as even average people can afford to spend on their own health.
- Political/Legal
Phil Murray gained personal training qualifications through the Australian Council of Health and Physical Education and Recreation organisation. Thanks to this the company has a legal basis for operating, and is belonging under the law organisation protecting fitness providers against unreasonable civil lawsuits. Therefore there hasn’t been any serious
Table of content:
I. Objectives of the Fast Fitness Marketing Audit
II. Environment
II/a. External Environment
A. Macro-environment
- Economic
- Political/Legal
- Social/Cultural
- Technological
B. Task Environment
- Distribution systems
- Support systems
C. Market Environment
- Markets
- Target segments
- Competitors
- Five force analysis
D. Publics Environment
II/b. Internal Environment
E. Marketing Strategy audit
- Business mission/vision/goals
- Marketing objectives and goals
- Strategy
F. Marketing organisation Audit
G. Marketing System Audit
H. Marketing Productivity Audit
J. Conclusion/Recommendation
I. Objectives of the Fast Fitness Marketing Audit
The objective of this present Marketing Audit is to gather systematically all the comprehensive business relevant data of Fast Fitness’s environment, objectives, strategies and activities. The Audit’s goal is to determine problem areas and opportunities and to recommend a plan of action to improve the company’s marketing performance. As this audit is done at the firs quarter of 2006, here we check the last year(s) accomplishments, and double check of the 2006 plan details.
II. Environment
II/a. External Environment
A. Macro-environment
- Economic
Since 2002 by 2005 the global economic climate was quite well performing, slowly but steadily growing. Australia appears in some statistics as the world’s 3rd best performing economy, so it is reasonable to expect that fitness is a good business opportunity here, as even average people can afford to spend on their own health.
- Political/Legal
Phil Murray gained personal training qualifications through the Australian Council of Health and Physical Education and Recreation organisation. Thanks to this the company has a legal basis for operating, and is belonging under the law organisation protecting fitness providers against unreasonable civil lawsuits. Therefore there hasn’t been any serious