Fast Food
Introduction:
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away.
History:
The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street stands that sold bread and wine. A fixture of East Asian cities is the noodle shop. Flatbread and falafel are today ubiquitous in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada. In the French-speaking nations of West Africa, roadside stands in and around the larger cities continue to
Sell—as they have done for generations—a range of ready-to-eat, char grilled. Meat sticks known locally as brochettes.
Market size and major players
• Dominated by McDonalds having as many as 123 outlets.
• Domino’s pizza is present in around 274 locations.
• Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009.
• Subways have established around 145 outlets.
• Nirula’s is established in Delhi and Northern India. However, it claims to cater 50,000 guests every day. It has future expansion plans for more than 50 outlets every year, for next three years.
Major players in fast food
• McDonalds 132 outlets
• KFC 72 outlets
• Pizza hut 147 outlets
• Dominos Pizza 274 outlets
• Café Coffee Day 833 outlets
• Barista 200 outlets
Fast food contains high amount of
• Calories
• Saturated Fat
• Carbohydrates
• Sugar
• Sodium
• Proteins
Why do people eat it?
Quick and Easy
Tastes good
Provides satiety and comfort
It’s everywhere Dual Income families
Work day-away from home
Shifts in Traditional Food habits
High income urban dwellers
Variety of choice of foods
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away.
History:
The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street stands that sold bread and wine. A fixture of East Asian cities is the noodle shop. Flatbread and falafel are today ubiquitous in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada. In the French-speaking nations of West Africa, roadside stands in and around the larger cities continue to
Sell—as they have done for generations—a range of ready-to-eat, char grilled. Meat sticks known locally as brochettes.
Market size and major players
• Dominated by McDonalds having as many as 123 outlets.
• Domino’s pizza is present in around 274 locations.
• Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009.
• Subways have established around 145 outlets.
• Nirula’s is established in Delhi and Northern India. However, it claims to cater 50,000 guests every day. It has future expansion plans for more than 50 outlets every year, for next three years.
Major players in fast food
• McDonalds 132 outlets
• KFC 72 outlets
• Pizza hut 147 outlets
• Dominos Pizza 274 outlets
• Café Coffee Day 833 outlets
• Barista 200 outlets
Fast food contains high amount of
• Calories
• Saturated Fat
• Carbohydrates
• Sugar
• Sodium
• Proteins
Why do people eat it?
Quick and Easy
Tastes good
Provides satiety and comfort
It’s everywhere Dual Income families
Work day-away from home
Shifts in Traditional Food habits
High income urban dwellers
Variety of choice of foods