Fast Food and Traditional Filipino Way
Saint Paul School of Business and Law
Campetic Palo, Leyte
MICROECONOMICS
COMPETITION
JOLLIBEE
Submitted by:
Lego, Roselle Eve B.
BSCMA-3
(11:00-12:00)
Statement of the Problem Both Franchise offer almost have the same product. McDonalds Philippines, an American fast food company they offer burgers, spaghetti, fries and fried chicken. they also have deserts Mcflurry, sundae, vanilla ice cream on a cone, apple pie, and coke float. Jollibee deserts are mango pie, sundae, vanilla cone twirl, chocolate krunch ice cream, and coke float. Almost the same as McDonalds.
Causes of the Problem
SWOT ANALYSIS of Jollibee
Strengths:
- Jollibee has grown exponentially on all aspects on operation.
- Superior menu line-up.
-Creative marketing programs.
- Efficient manufacturing and logistics facilities.
- It is a stronghold of heritage and monument of Filipino victory.
Weakness:
- The existence of other competitors.
-still needs expansion to widen its sales
Opportunities:
- Employees received extensive training so that they could learn the corporate values of integrity and humility.
Threats:
-The rivalry between Jollibee and McDonald.
-Jollibee was reported to have been using earthworms in its beef patties for many years to get customers ‘addicted’ to certain so-called chemical elements in earthworms.
Alternative Courses of Action I think Jollibee should offer dish which is popular in the Philippines so that they could have a different perspective from the target customers. This is evident as they are constantly adding its product range on top of their already popular favorite menu, in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable setting. The main draw for customers into Jollibee’s restaurants is the appeal for local styled food offered to Filipinos’ preferences. This is evident as they are constantly adding its product range on top of their already popular favorites menu,
Campetic Palo, Leyte
MICROECONOMICS
COMPETITION
JOLLIBEE
Submitted by:
Lego, Roselle Eve B.
BSCMA-3
(11:00-12:00)
Statement of the Problem Both Franchise offer almost have the same product. McDonalds Philippines, an American fast food company they offer burgers, spaghetti, fries and fried chicken. they also have deserts Mcflurry, sundae, vanilla ice cream on a cone, apple pie, and coke float. Jollibee deserts are mango pie, sundae, vanilla cone twirl, chocolate krunch ice cream, and coke float. Almost the same as McDonalds.
Causes of the Problem
SWOT ANALYSIS of Jollibee
Strengths:
- Jollibee has grown exponentially on all aspects on operation.
- Superior menu line-up.
-Creative marketing programs.
- Efficient manufacturing and logistics facilities.
- It is a stronghold of heritage and monument of Filipino victory.
Weakness:
- The existence of other competitors.
-still needs expansion to widen its sales
Opportunities:
- Employees received extensive training so that they could learn the corporate values of integrity and humility.
Threats:
-The rivalry between Jollibee and McDonald.
-Jollibee was reported to have been using earthworms in its beef patties for many years to get customers ‘addicted’ to certain so-called chemical elements in earthworms.
Alternative Courses of Action I think Jollibee should offer dish which is popular in the Philippines so that they could have a different perspective from the target customers. This is evident as they are constantly adding its product range on top of their already popular favorite menu, in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable setting. The main draw for customers into Jollibee’s restaurants is the appeal for local styled food offered to Filipinos’ preferences. This is evident as they are constantly adding its product range on top of their already popular favorites menu,