Preview

Fast Food in India

Satisfactory Essays
Open Document
Open Document
440 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fast Food in India
Summary
In an effort to appeal to the palates of Indian consumers, operators of multinational brands such as McDonald’s, KFC and Subway have changed their food offerings, particularly increasing the vegetarian options. This is mainly because India has a huge population of vegetarians. The first vegetarian McDonald’s will open in 2013 in northern India near the famous Golden Temple in Amritsar. The second is expected to open in at the Vaishno Devi cave shrine. Yum! Brands Inc, GBO of KFC, is following...
Fast Food in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
Table 1 Fast Food by Category: Units/Outlets 2007-2012
Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
Table 6 Sales in Fast Food by Category: % Foodservice Value
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    The McLawsuit
    • 1324 Words
    • 6 Pages

    The McLawsuit

    Fast food is expected to rapidly gain market in Asia Pacific and Europe due to its affordability, easy accessibility and huge investment in promotional activities by leading players of the industry. Currently, burgers constitute the largest fast food segment and are expected to maintain their escalation in the upcoming years. Some of the key participants in fast food industry include McDonald, KFC, Bugger King, Pizza Hut and Dominos among others. In addition, a large number of local fast food vendors are present worldwide.…

    • 1324 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Mcdonalds in India
    • 510 Words
    • 3 Pages

    Mcdonalds in India

    McDonald’s is the biggest fast food restaurant chain. Over the years this fast food chain has been growing and has accomplished to be a fast food restaurants with presence in all the world, and has become a symbol of America, fast food, capitalism and globalization.…

    • 510 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    International Marketing Plan For Grill D 1

    • 5205 Words
    • 20 Pages

    International Marketing Plan For Grill D 1

    Indian consumers are shifting from the concept of traditional home cooked meal to dining out. International and domestic fast-food chains are growing rapidly in India. There is a substantial growth in the availability of varied cuisines in India. About 60% of India’s current population is younger than 30 years old and are welcoming all international brands. Fast food has gained acceptance after the various international food chains adapted their menu’s according to the local Indian taste, that is including vegetarian options. Foreign brands have grabbed 63% share of the Indian quick service restaurants market.…

    • 5205 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Pros and Cons of Mcdonalds
    • 2310 Words
    • 10 Pages

    Pros and Cons of Mcdonalds

    Betofe examining all pros and cons of McDonalds and fast food let’s see what is Fast (Junk) Food. Food that is prepared and served quickly is termed as 'fast food'. Also it’s food which contains little amount of nutrition and high content of harmful ingredients. The term 'junk food' was coined by Michael Jacobson in the year 1972. Such type of food suits perfectly into the fast paced life of a working individual. Fast food has become synonymous to hamburgers, pizzas, French fries, hotdogs, rolls, etc. McDonalds and many other restaurant chains and fast food joints have established business selling fast food eatables. People have less time to spare for cooking food and eating it. Fast food helps them save the precious time and their inexpensiveness becomes an added attraction. There is nothing more than ready-made food that a hard-working professional living in the city away from family could ask for. Although fast food saves time and effort of cooking a meal at home, it has to be kept in mind that excessive consumption of fast food can seriously destroy your health.Today, the fast food industry has become a fiercely competitive arena where brand recognition and loyalty rules. Aggressive marketing and innovative advertising has not only succeeded in making the fast food industry truly massive, but they have also drawn fire from critics ranging from their advertising strategies, to the unwanted attention from…

    • 2310 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Obesity In America
    • 2241 Words
    • 6 Pages

    Obesity In America

    The term “Fast food” is given to any type of food provider that, naturally, can be prepared and served quickly to accommodate the consumer. While sounding like a great facet to a fast paced life style it comes with many compromises; unfortunately that all comes at the consumer’s expense. In order to achieve quick service nearly all of the food served at fast food joints is…

    • 2241 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Analysis of Poems. Half Past Two
    • 4135 Words
    • 17 Pages

    Analysis of Poems. Half Past Two

    'Half Past Two' is a poem in which Fanthorpe describes how a young child is given a detention for an unspecified misdemeanor and is forgotten by his teacher. Fanthorpe draws on her experience as a teacher to describe the scene as seen through the child's eyes. The Title of the poem tells me a lot of information even before I read the poem. The information it puts across is that: A boy is told to stay behind until 'Half Past Two' but this has no-meaning to him because he has no concept of 'time'. The boy can’t tell the time but yet he divides the day up into familiar, recognizable units, as in 'schooltime', 'lunchtime', 'hometime'.…

    • 4135 Words
    • 17 Pages
    Better Essays
    Read More
  • Better Essays

    Global Expansion and Cultural Issues
    • 4726 Words
    • 19 Pages

    Global Expansion and Cultural Issues

    One of the interesting aspects of Hindu culture is the reverence for the cow, which Hindus see as a gift of the gods to the human race. The sacred status of the cow created some unique problems for McDonald's when it entered India in the 1990s, since devout Hindus do not eat beef (and many are also vegetarians). The accompanying Management Focus looks at how McDonald's dealt with that challenge.…

    • 4726 Words
    • 19 Pages
    Better Essays
    Read More
  • Powerful Essays

    The Identification of the Effects of Globalisation on the Fast-Food Industry
    • 5384 Words
    • 22 Pages

    The Identification of the Effects of Globalisation on the Fast-Food Industry

    This report will identify the impact of globalisation on the fast food industry. I will be looking at the factors that influence the industry as a whole and make special reference to Pakistan while exploring the Asian/Pacific economies. The aspect of globalisation will be mainly financial and economic though all factors will be taken into account while explaining the fast food phenomenon. I will identify the variables that have caused the expansion of fast food into becoming a multi billion-dollar industry over the last two decades and describe the implication of present and future technological developments.…

    • 5384 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Good Essays

    fast food in australia
    • 347 Words
    • 1 Page

    fast food in australia

    Fast food is expected to grow at a CAGR of 2% at constant 2013 prices over the forecast period, with similar growth anticipated for outlet numbers. The category is expected to continue to grow its value share of total consumer foodservice, and it is expected that the category will represent a 32% value share of consumer foodservice by 2018, as fast casual dining options make fast food increasingly attractive to consumers looking to save money by trading down from the full-service restaurant experience. The best performance from a…

    • 347 Words
    • 1 Page
    Good Essays
    Read More
  • Satisfactory Essays

    Mcdonalds in India
    • 331 Words
    • 2 Pages

    Mcdonalds in India

    1. What are some of your initial reactions about the differences you notice between home country and host country operations of a multinational fast food chain such as the McDonalds?…

    • 331 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Differences Between Netball and Volleyball
    • 483 Words
    • 2 Pages

    The Differences Between Netball and Volleyball

    Each player on a Netball court has a specific position, area and job on the court. The players are labelled with an abbreviation of their position, written on their uniform. The players are divided into two groups, the Attackers and the Defenders. The Attackers can run for the ball when it is passed to them, but the Defenders must protect the ball and try to get it away from the Attackers side of the court. The centre must stay on their opposing centre because they are not Attackers or Defenders; their job is to get the netball across to their side of the court.…

    • 483 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Mcdonalds in India
    • 2668 Words
    • 11 Pages

    Mcdonalds in India

    * Explanation on the theoretical background of the report explaining why I have decided to apply the Eclectic Paradigm and Vernon life cycle theories to McDonald’s investment in India. Brief definition of the five stages in a products life according to the Vernon life cycle theory.…

    • 2668 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Mcdonald in India
    • 559 Words
    • 3 Pages

    Mcdonald in India

    Until late 1980s, India was a very closed and protective country in terms of economic, political and social perspectives. However, after this period dramatic changes happened in all of these areas. At the time, the political leaders pursued policies of economic nationalism but these policies were inefficient and by 1990, India was facing a severe economic crisis. In response, the government introduced a series of liberalization policies designed to decrease the government control. The Indian social values also start changing in the late 1980s, there was an increasing acceptance of foreign culture. With this wide range of reforms in the 1990s combined with the large consumer market there were enough incentives for McDonald’s to enter in the Indian market. Before opening their first restaurant, McDonald’s spent many years planning and researching Indian market. The fast food company had a very well defined entering strategy, it wanted to get accepted and blend into local Indian cultural. To succeed in this objective, the restaurant developed a variety of strategies with especial focus on Indian consumers. McDonald’s was very concerned with Indian religious sensibilities, consumer’s food habits and with potential confrontations with the government and political activists. Most people do not eat beef and pork and prefer vegetarian foods, so McDonald’s created a menu that is specifically designed to Indian consumers introducing local products. Although trying to appeal all ages, the company positioned itself as family restaurant, in order to meet the changing family system and Indian social values, since is a country in which children are the family priority. Regarding the Indian Government, as long as the company pursues the purpose of creating employment opportunities and meet the government’s standards for regulation on food, health and hygiene, the support would…

    • 559 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    KFC in India - Case study
    • 1014 Words
    • 5 Pages

    KFC in India - Case study

    KFC was founded by Harland Sanders (Sanders) in the early 1930s, when he started cooking and serving food for hungry travellers who stopped by his service station in Corbin, Kentucky, US. He did not own a restaurant then, but served people on his own dining table in the living quarters of his service station. His chicken delicacies became popular and people started coming just for food. Kentucky Fried Chicken was born. Soon, Sanders moved across the street to a motel-cum-restaurant, later named 'Sanders Court & Cafe,' that seated around 142 people.…

    • 1014 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Surface Care in India
    • 389 Words
    • 2 Pages

    Surface Care in India

    The increasing usage of surface cleaners in urban India supported growth in 2013. The rising number of advertising and marketing campaigns educated consumers by creating awareness of the use of surface cleaners, which led to double-digit current value growth of surface care in 2013.…

    • 389 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics