SUBMITED BY NAME: PREM SONI SUBJECT: MARKETING MGT SECTION: B ROLL NO: 37
INTRODUCTION
“Fast food ” this term was recognized in dictionary by Merriam-web star in year 1951 mostly we need small capital requirement to start a fast - food restaurant; small individually owned fast - food restaurant have become common throughout the world.
Franchises are the part of restaurant chains which operations is to provide standardize food stuffs to the different locations for examples Pizza Hut, KFC, McDonald, Dunkin Donets, and many others. For starting any fast food business the capital requirement are relatively low than any other business. That is the reason all over the world individually owned fast food restaurant are increasing.
The term fast food is use for which can be prepared and served quickly than other meal, minimum preparation time is considered for fast food, generally this term refers to food sale in restaurants and stores with low time preparation and served to customers in form of packaged for take away / takeout.
This research was conduct to find out the factors for customer satisfaction. The feeling of pleasure and disappointment is known as Satisfaction. If the product was not satisfied person feelings then it will be dissatisfied, and if product satisfied person feelings after the use they will be satisfied.
Customer is the key role in any business, without any customer it’s difficult to do business, and that the fact it’s the necessary work closely with your customer. Because customer can also create your business. Business runs though