fast food questionnaire

FAST FOOD
RESTAURANT
QUESTIONNAIRE
Please take your time and be sure to answer every question. All responses will remain strictly confidential.

1.
Have you visited a fast-food restaurant during the past 3 months?
1.
Yes 2. No 2.
If you have . . .

About how often do you go to fast-food restaurants?
1.
More than 10 times a month

2.
8-10 times a month

3.
5-7 times a month

4.
2-4 times a month

5.
1 or fewer times a month

If you haven’t, please go to question 136

Please indicate how familiar you are with each of the following fast-food restaurants.

Never heard of it
A little familiar with it
Somewhat
familiar with it
Familiar with it
Very familiar with it
3.
ARBY’S
1
2
3
4
5
4.
BOJANGLES
1
2
3
4
5
5.
HARDEE’S
1
2
3
4
5
6.
BURGER KING
1
2
3
4
5
7.
CHECKERS
1
2
3
4
5
8.
McDONALD’S
1
2
3
4
5
9.
WENDY’S
1
2
3
4
5
10.
WHITE CASTLE
1
2
3
4
5
11.
KENTUCKY FRIED CHICKEN
1
2
3
4
5
12.
FIVE GUYS
1
2
3
4
5
13.
SONIC
1
2
3
4
5
14.
POPEYE’S
1
2
3
4
5
15.
JACK-IN-THE-BOX
1
2
3
4
5

Please rate how important the following characteristics are to you in a fast-food restaurant.

Very unimportant
Unimportant
Neutral
Important
Very important 16.
Speed of service
1
2
3
4
5
17.
Variety of menu
1
2
3
4
5
18.
Popularity with children
1
2
3
4
5
19.
Cleanliness
1
2
3
4
5
20.
Location convenience
1
2
3
4
5
21.
Taste of food
1
2
3
4
5
22.
Price
1
2
3
4
5
23.
Having a drive-thru window
1
2
3
4
5
24.
Friendliness of staff
1
2
3
4
5
25.
Taste of french fries
1
2
3
4
5
26.
Taste of hamburgers
1
2
3
4
5

Please indicate how much you think each of the fast-food restaurants has of the following characteristics. Please give