Fast Food Research Study: Franklin Pierce College

Fast Food Research
Study
KULTYY. SAID

Introduction
• Franklin Pierce College was founded in 1962 by
Frank S. DiPietro
• This research project was conducted from
September to December of 2004 for the population of Franklin Pierce College.
• The population of our survey was based on the
1,591 Franklin Pierce College students on the
Rindge campus.

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Problem Statement
Our research team came to the conclusion that there is a lack of fast food facilities in the Rindge area. We came to the conclusion that:
Research is necessary to determine if
Franklin Pierce College students would patronize a fast food chain in Rindge, NH
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Research Objectives
• Determine what criteria are important to consumers with respect to
patronizing a fast food establishment.
• Determine which fast food restaurant would be most successful in the area.
• Determine fast food spending habits.

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Methodology
• First, our team identified the problem of the lack of fast food restaurant choices in the area. We conducted primary research on the fast food industry, as well as speaking to others on campus to determine the fast food demand.
• We then created our problem statement.
• We then created our research objectives, and created our survey with our objectives in mind.
• We used convenience sampling, by handing out surveys to
30 students (15 boys and 15 girls) of each class standing,
Freshman, Sophomore, Junior and Senior.
• We analyzed our data using SPSS software, which created our results so that we could determine our conclusions and recommendations. 5

Survey Questions
1.
2.
3.
4.
5.
6.
7.
8.

Are you on the Meal Plan?
How many times a month do you go to the Raven’s Nest
Pub? Please circle your response.
Which fast food restaurant do you most prefer?
Please Rate the following statements:
I get hungry between the hours of 10pm and 3 am.
I travel outside of Rindge for food.
I patronize fast food establishments.
I prefer fast food restaurants with the drive-thru option.
Based on your own experiences which of the following restaurants has the best customer satisfaction?

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Survey Continued
9.
10.
11.
12.

If there were more fast food options in the Rindge area would you patronize them?
What fast food chain would you like to see come to
Rindge, New Hampshire?
Check the appropriate gender.
What’s you current class standing?

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Are you on the Meal Plan?

25%
Yes
NO
75%

Mode= 1 (yes)

8

How many times a month do you go to the
Raven’s Nest Pub?

30
25
20
15
10
5
0
0

3

6

9

MEAN

9

Which fast food restaurant do you most prefer?

12%

2%

Papa John's
14%
McDonald's

11%
Wendy's
Subway
23%

38%
Mode= 3 (Wendy’s)

Burger King
Other
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I get Hungry between the hours of 10pm and 3am.

Mean

2.13

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
0

10

20

30

40
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I Travel outside of Rindge for food.

45
40
35
30
25
20
15
10
5
0
Strongly
Agree

Strongly Agree
Agree
Neutral
Disagree

2.38

Disagree

Strongly
Disagree

MEAN
MEAN

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I prefer fast food with the drive-thru option.

Mean

2.53

Strongly Disagree
Neutral
Strongly Agree
0

10

20

30

40
13

I Patronize fast food establishments.

MEAN

2.37

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
0

10

20

30

40
14

Which of the following restaurants has the best customer satisfaction?

15%

8%
14%

Papa John's
McDonald's

8%

Wendy's
Subway
Burger King

29%

26%

Other

Mode= 4 (Subway)
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Cross Tabulations
A you on the meal plan? * What i s your current cl ass standing? Crosstabulation re Count

Are y ou on the meal plan?

y es no Tot al

What is y our c urrent class standing?
Freshman Sophomore
Junior
Senior
30
30
14
16
16
14
30
30
30
30

Tot al
90
30
120

Case Processing Summary

N
Are you on the meal plan? * What is your current class standing?

Valid
Percent
120

100.0%

Cases
Missing
N
Percent
0

.0%

N

Total
Percent
120

100.0%
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Cross Tabulations
Case Processing Summary

N
Based on y our own esperiences, which of the f ollowing retaurant s has the best c ustomer sat isf action? * C heck the appropriate gender:

Valid
Percent

102

85. 0%

N

Cas es
Missing
Percent

18

15. 0%

N

Tot al
Percent

120

100.0%

Based on you r o wn esp er ien ces, whi ch of th e fo llo win g r etaur an ts has th e b est cu sto mer sati sfactio n ? * C heck the ap pr o pr iate gen d er :
Cr o sstabu latio n
Count

Based on y our own esperiences, which of the f ollowing retaurant s has the best c ustomer sat isf action?
Tot al

Papa Johns
McDonalds
Wendy s
Subway
Burger King

Check t he appropriat e gender: Male
F emale
6
4
7
10
15
16
16
18
6
4
50
52

Tot al
10
17
31
34
10
102

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Cross Tabulations
Case Processin g Summary

N
Which f ast f ood restaurant do y ou m ost pref er? * If t here were m ore f ast f ood options in the Rindge area, would y ou patronize t hem ?

Valid
Percent

106

88. 3%

N

Cas es
Missing
Percent

14

Tot al
Percent

N

11. 7%

120

100.0%

Wh ich fast fo od restau rant do you most p refer? * If th ere were more fast foo d o ptio ns in th e Rin dg e area, wou ld yo u p atro ni ze them?
Cro sstab u latio n
Count

Which f ast f ood restaurant do y ou m ost pref er?

Tot al

Papa Johns
McDonalds
Wendy s
Subway
Burger King

If t here were more f as t f ood options in the
Rindge area, would y ou patronize them?
Y es
No
2
12
5
37
9
21
7
12
1
84
22

Tot al
2
17
46
28
13
106

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Limitations
• Small sample size
• Time
• Confusion of questions by our respondents
(question 9)
• Lack of knowledge of SPSS software

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Conclusions
• Based on our results the top three restaurants students selected to their preference were :
Wendy’s with a 38.3% rating. Second was
Subway with 23.3%, and McDonald’s with
14.2%.
• 64.2% reported that they travel outside of
Rindge for food.
• 59.2% students reported that they patronize fast food restaurants.
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Conclusions Continued
• 78.3% of students reported that they would patronize a fast food establishment in Rindge.
• Subway was recorded as having the highest customer satisfaction ratings at
28.3%, Wendy’s followed with 25.8%.

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Discussion
• More than 87.5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant.
• We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s.
• We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa
John’s restaurant.
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Recommendations
• A fast food restaurant should open in the Rindge area, preferably close to campus.
• There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option.
• There should be a fast food establishment which offers late night service for students. Our survey resulted that
70.8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and
3am.

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The end

Thank you for your time
Any Questions?

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