FAST FOOD RESTAURANT
FAST FOOD RESTAURANT
CHICKEN EXPRESS
CONTENTS
Executive summary
i
Objective
1
Mission
1
Key to success
1 products 1
Competitive Comparison
1
Market Analysis Summary
1
Market Segmentation
2
Main competitors
2
Pricing strategy
2
Sale strategy
2
Publicity
2
EXECUTIVE SUMMARY:
Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response times. According to research data, customers within this market segment are more attuned to the health benefits of their eating habits and are willing to pay more for a better fast-food choice when compared to the general population. My goal is to be the top choice for that market segment in this area.
OBJECTIVE:
To establish a presence as a successful local fast food outlets and gain a market share in fast food industry.
MISSION:
My main goal is to be one of the most successful fast food outlets, starting with one retail outlet located inside a major shopping mall as a "market tester".
Keys to Success:
Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.
Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
Get access to high-traffic shopping malls near the target market.
Promote good values of company culture and business philosophy.
PRODUCTS:
We want to focus only on selling chicken and chicken related dishes. The products of my restaurant promote a healthy and positive lifestyle.
COMPETITIVE COMPARISON:
Unique "fusion" concept of dipping sauce.
Supporting merchandise items that support the company's brand building.
Our innovative packaging will be more entertaining than our competitors.
MARKET ANALYSIS SUMMARY:
Consumer expenditures for fast food are caused by the recovery of economy. The increasing number of new establishments
CHICKEN EXPRESS
CONTENTS
Executive summary
i
Objective
1
Mission
1
Key to success
1 products 1
Competitive Comparison
1
Market Analysis Summary
1
Market Segmentation
2
Main competitors
2
Pricing strategy
2
Sale strategy
2
Publicity
2
EXECUTIVE SUMMARY:
Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response times. According to research data, customers within this market segment are more attuned to the health benefits of their eating habits and are willing to pay more for a better fast-food choice when compared to the general population. My goal is to be the top choice for that market segment in this area.
OBJECTIVE:
To establish a presence as a successful local fast food outlets and gain a market share in fast food industry.
MISSION:
My main goal is to be one of the most successful fast food outlets, starting with one retail outlet located inside a major shopping mall as a "market tester".
Keys to Success:
Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.
Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
Get access to high-traffic shopping malls near the target market.
Promote good values of company culture and business philosophy.
PRODUCTS:
We want to focus only on selling chicken and chicken related dishes. The products of my restaurant promote a healthy and positive lifestyle.
COMPETITIVE COMPARISON:
Unique "fusion" concept of dipping sauce.
Supporting merchandise items that support the company's brand building.
Our innovative packaging will be more entertaining than our competitors.
MARKET ANALYSIS SUMMARY:
Consumer expenditures for fast food are caused by the recovery of economy. The increasing number of new establishments