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Situational Analysis:
In the current case study presented, the controversial issue of online gambling is examined. As evident from the text, online gambling is one of the fastest growing online businesses in Canada, in which Canadians spend close to a billion dollars annually funding this notorious business. The industry of gambling is continually rising as an economic booster, and yet, the issue of gain based off the loss of consumer’s dollars is one of the moral topics argued. Essentially, the provinces and territories control online gambling. Any province that doesn’t offer Internet gambling cannot take bets from out of province residents unless the other province allows it.
Part of the confusion in the matter originates from the general public’s lack of knowledge as to who controls and regulates this lucrative industry. The need for clarification of the control and regulations is essential. In terms of regulation, there is little the government can do. Advertising on gambling sites is illegal, but due to the uncontrollable nature of the Internet, this is nearly impossible to enforce. By offering society the ability to gamble from the comfort of their homes, the benefits of the government profiting from this, is one of the fundamental controversies. One of the key issues is whether a socially responsible approach to gambling can coexist with an industry based off the losses of society, and the gambling-related problems that have arisen from the matter.

SWOT Analysis
Strengths:
More convenient than traditional gambling
Safer environment than traditional gambling setting
Highly profitable margins
Weaknesses:
Gateway to Gambling addictions
Negative connotations associated to gambling via society Accessibility to minors Opportunities:
Expansion beyond provincial boundaries
Technological advancements
Attracting traditional gamblers through benefits of online gambling

Problem Statement

Threats:

Government

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