Faygo
Faygo La Shanda C.Haslip
MGT 101 Intro to Business
Professor Marcia Peterson
January 15. 2013
Faygo
Company History:
Faygo Beverages Inc. is a regional soft drink bottling company based in Detroit, Michigan, that distributes its products to stores in 33 states, with Michigan, Ohio, Indiana, and western Pennsylvania its primary sales area. In addition to sodas, Faygo also makes non-carbonated sweetened fruit-flavored drinks and seltzer waters. Faygo products are sold at a lower price than national brands, and many flavors are directly inspired by popular competitors such as Mountain Dew, Dr. Pepper, Vernors, and Canada Dry Ginger Ale. The company was purchased in 1987 by National Beverage Corporation of Florida, which also owns West Coast soda maker Shasta and several other beverage companies. Beginnings
Faygo was founded by two brothers, Ben and Perry Feigenson, who had immigrated to Detroit, Michigan, from their native Russia. Trained as bakers, the Feigensons adapted the flavorings of some of their cake frostings and, under the name Feigenson Brothers Bottling Works, began to bottle strawberry, fruit punch, and grape-flavored soft drinks in November 1907. They would manufacture a batch of drinks, then close the production line and take their products around on a horse-drawn wagon to sell them, as the beverages contained no preservatives and were best consumed fresh. They charged three cents for one soda, and a nickel for two. In the winter, when beverage sales dropped, they also sold bread and fish to make ends meet. To save money the brothers and their families lived above the small bottling plant.
Over the next decade the soda business grew, and the Feigensons were soon able to buy their own homes. They also hired their first employees
MGT 101 Intro to Business
Professor Marcia Peterson
January 15. 2013
Faygo
Company History:
Faygo Beverages Inc. is a regional soft drink bottling company based in Detroit, Michigan, that distributes its products to stores in 33 states, with Michigan, Ohio, Indiana, and western Pennsylvania its primary sales area. In addition to sodas, Faygo also makes non-carbonated sweetened fruit-flavored drinks and seltzer waters. Faygo products are sold at a lower price than national brands, and many flavors are directly inspired by popular competitors such as Mountain Dew, Dr. Pepper, Vernors, and Canada Dry Ginger Ale. The company was purchased in 1987 by National Beverage Corporation of Florida, which also owns West Coast soda maker Shasta and several other beverage companies. Beginnings
Faygo was founded by two brothers, Ben and Perry Feigenson, who had immigrated to Detroit, Michigan, from their native Russia. Trained as bakers, the Feigensons adapted the flavorings of some of their cake frostings and, under the name Feigenson Brothers Bottling Works, began to bottle strawberry, fruit punch, and grape-flavored soft drinks in November 1907. They would manufacture a batch of drinks, then close the production line and take their products around on a horse-drawn wagon to sell them, as the beverages contained no preservatives and were best consumed fresh. They charged three cents for one soda, and a nickel for two. In the winter, when beverage sales dropped, they also sold bread and fish to make ends meet. To save money the brothers and their families lived above the small bottling plant.
Over the next decade the soda business grew, and the Feigensons were soon able to buy their own homes. They also hired their first employees