FDI in Retail Sector: Challenges and Opportunities
FDI in Retail Sector: Challenges & Opportunities Ms. Pranjali Pande 2nd year Student- MBA Dept DMIMS, Nagpur 9096465868 pranjalipande.10@gmail.com
Abstract
India today has two type of distinctive customers, one who have ample are quality conscious don’t hesitate in paying that extra buck to save energy and time, and they shop even their daily needs from established super markets.
The second set is the ones who are hand to mouth, for them the priority is to get their daily bread get it at affordable prices, quality comes second get credit for the month and easiness of getting things. Recently the announcement by the government to allow 100% FDI in retail sector and 51% in Multi Brand retail has been doing the rounds. There has been a lot of hue & cry has been debated widely.
Thus, this paper focuses on Impact of FDI on retail sector focusing the SWOT analysis on the retail FDI, challenges faced by the retail industry & also the available key success factors.
Key words: - SWOT, Multi brand, Challenges
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A Research Paper submitted to NCCIRRMCS 2012 National Conference on Contemporary Issues Relating to Research Methodolgy in Current Scenario on 24th -25th January 2013 under TEQIP-II @ G.H.Raisoni College of Engg. Hingan, Nagpur.
CURTAIN RAISER
Retailing in India
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people.
India's retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets
Abstract
India today has two type of distinctive customers, one who have ample are quality conscious don’t hesitate in paying that extra buck to save energy and time, and they shop even their daily needs from established super markets.
The second set is the ones who are hand to mouth, for them the priority is to get their daily bread get it at affordable prices, quality comes second get credit for the month and easiness of getting things. Recently the announcement by the government to allow 100% FDI in retail sector and 51% in Multi Brand retail has been doing the rounds. There has been a lot of hue & cry has been debated widely.
Thus, this paper focuses on Impact of FDI on retail sector focusing the SWOT analysis on the retail FDI, challenges faced by the retail industry & also the available key success factors.
Key words: - SWOT, Multi brand, Challenges
-------------------------------------------------
A Research Paper submitted to NCCIRRMCS 2012 National Conference on Contemporary Issues Relating to Research Methodolgy in Current Scenario on 24th -25th January 2013 under TEQIP-II @ G.H.Raisoni College of Engg. Hingan, Nagpur.
CURTAIN RAISER
Retailing in India
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people.
India's retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets