Fdi Policy of Germany
NAME: Meghna Shrivastava
STUDENT ID: c7080738
COURSE: B.A (HONS) International Business
MODULE: Management of International Business
MODULE TUTOR: Mr. Ashish Tripathi
EXECUTIVE SUMMARY
Club Mahindra holiday is a consumers service industry which is part of Mahindra group having infrastructure of US $ 14.4 million. Under Club Mahindra flagship Mahindra Holiday and Resorts India Ltd (MHRIL) was started in 1996 as a realty sector of Mahindra group brought up for bring values, reliabilities and trust and customer satisfaction.
Club Mahindra has got an affiliation with RCI which consist of 60% of the service industry market share, which make Mahindra holiday timeshares largest holiday ownership brand in India. Apart from being a customer centric company club Mahindra performs various Corporate Social Responsibilities for the well fare of people, employees, its customers and environment.
According to CESD, 2007 Tourism is becoming one of the largest business sector in the world showing 2005 receipt of international tourism reaching $6.82 trillion. Club Mahindra performs in service industry where revenue produced in 2008 by service industry was $4,028.6 billion showing CAGE OF 6.3% from 2004-08. (Datamonitor, 2009) Furthermore, club Mahindra perform or exist in environment where customers has the power to control the market. Whereas, large number of suppliers weakens them from leading, new entrants in service industry is very easy but the threat of substitutes and rivalry can lead to tough completion in this sector.
Consequently seeing the services of the Club Mahindra, the potential market for its service expansion can be Germany. As according to the German National Tourist Board, Germany is ranked as second populous destination country in the world. It has achieved 10.7 million trips in 2010. (GNBT AND World Travel Monitor)
Club Mahindra can enter German service market by doing Greenfield investment as it has ownership advantage of being a part of
STUDENT ID: c7080738
COURSE: B.A (HONS) International Business
MODULE: Management of International Business
MODULE TUTOR: Mr. Ashish Tripathi
EXECUTIVE SUMMARY
Club Mahindra holiday is a consumers service industry which is part of Mahindra group having infrastructure of US $ 14.4 million. Under Club Mahindra flagship Mahindra Holiday and Resorts India Ltd (MHRIL) was started in 1996 as a realty sector of Mahindra group brought up for bring values, reliabilities and trust and customer satisfaction.
Club Mahindra has got an affiliation with RCI which consist of 60% of the service industry market share, which make Mahindra holiday timeshares largest holiday ownership brand in India. Apart from being a customer centric company club Mahindra performs various Corporate Social Responsibilities for the well fare of people, employees, its customers and environment.
According to CESD, 2007 Tourism is becoming one of the largest business sector in the world showing 2005 receipt of international tourism reaching $6.82 trillion. Club Mahindra performs in service industry where revenue produced in 2008 by service industry was $4,028.6 billion showing CAGE OF 6.3% from 2004-08. (Datamonitor, 2009) Furthermore, club Mahindra perform or exist in environment where customers has the power to control the market. Whereas, large number of suppliers weakens them from leading, new entrants in service industry is very easy but the threat of substitutes and rivalry can lead to tough completion in this sector.
Consequently seeing the services of the Club Mahindra, the potential market for its service expansion can be Germany. As according to the German National Tourist Board, Germany is ranked as second populous destination country in the world. It has achieved 10.7 million trips in 2010. (GNBT AND World Travel Monitor)
Club Mahindra can enter German service market by doing Greenfield investment as it has ownership advantage of being a part of