Fear Appeal In Persuasion

Fear Appeal Everyday people are confronted with persuasive appeals from society. According to the dictionary, fear is an unpleasant emotion caused by the belief that someone or something is dangerous,may be likely to cause pain, or threat furthermore, In my opinion, fear is a conscious and unconscious emotions or behavior that can change our life for good or bad. The use of fear appeal/ fear arouse in persuasion is referred to positive and negative message that can scared an individual. Fear appeal can be used to motivation or change a person's action or lifestyles. Sometime fear appeal present dangerous information on a problem with the harmful consequences as to induce fear. Moreover fear appeals can also offer solutions, which may contains actions, and recommendation.
As human we are naturally surrounded by fear. Fear appeal are also prevalent in the workplace, in public health messages and in advertising. Fear appear is commonly used in different types of marketing communication, to encourage people to by there product . We experience fear appeals from all professions, from politicians who want us to vote for them, media exposing us to more fear from our community and all around the world. lawyers who want to win a case no matter what it is. and pharmaceutical manufacturers who want to sell us prescriptions drugs that might have side effect; all those are all fear appeal.
Growing up, I have come across many fear appeals from my parents, school, social media, commercial and other environmental influence.
Fear appeal which also know as threat, is another way advocate can used to persuade an audience. As a student, the public’s fear of crime that I have heard from media (news), stories like, school shootings, movie theater shooting, and even night club shooting has invoked more fear on me. Now I am more aware and afraid of going to the club, and movies theater. As a students I had to deal with Fear in test/exam taking and the fear of not passing my classes.
In my opinion, every individuals respond to threat/fear appeal differently. fear appeal messages is strongly effective especially in the social marking industry (advertisement). For example, on television advertising and marketing campaigns about health products, insurance, cars, and also medication. Fear appeal is also a persuasive form to arouse fear into a person's emotional appeal; for example: (warning cigarettes causes strokes and heart disease) this persuasive message was trying to persuade individual to stop smoking cigarette because it can be harmful to self and also serve as a death
threats.
*In the society fear appeal has being effective in making people conscious about their own vulnerability to health hazards and changes their behavior
Fear appeal techniques are utilized in many health related campaigns, such as HIV, AIDs. alcohol, cancer, drugs, smoking, and drinking and driving behaviors. Health condition is an important part that most people are affected by as a result from their own behavior, such as smoking unhealthy substance, unprotected sex. Another example for fear appeals is a commercial that shows a person that lost there life dues to texting and driving (Don’t text and Drive). I believe that fear appeal is involved when people think about the consequence, they are more prone to change their behavior. Fear appeal message can be direct toward society or self warning (e.g. You will dies if you don’t stop drinking and driving), in a social relationships (e.g ‘your girlfriend will get pregnant if you don’t use a condom’). Fear appeal has make people to more protective in their behavior and choices they make.

Growing up, I alway believed that there is no place on earth is save without the fear appeals.