An Entrepreneurial Research Project
Submitted to the Faculty of the
University of Perpetual Help System – Jonelta
City of Biñan, Laguna
In partial fulfillment of the requirements for the degree of
Bachelor of Science in Accountancy
CHAPTER 1
THE PROBLEM AND ITS SETTING
Introduction
“Fragrance has a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of a fragrance cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it” (Patrick Suskind).
People like to smell good, in fact; people may try on a lot of perfumes before they find the one that fits their mood at the moment. It's true that fragrance can control one's emotions. The importance of perfume has become wide spread, and it's found in about everything to buy now days. Believe it or not, the scent has a lot to do with how people react to one. Perfume or parfum is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body, animals, objects, and living spaces a pleasant scent. Perfumes can be floral, oriental, chypre, green, fougere, oceanic or sweet. A twist of cake fragrance is what the proponents dealt with. Cake is a form of bread or bread-like food. It normally contain a combination of flour, sugar, eggs, and butter or oil, with some varieties also requiring liquid (typically milk or water) and leavening agents (such as yeast or baking powder). Specifically, the proponents dealt with a blackforest-flavored perfume namely Sprayke: A mist of cake. The product is exceptionally different from other perfumes because of its aroma and its cake-shaped bottle.
The proponents are looking forward to expand this business and viably of its market along the First District of Laguna.
Statement of the Problem