feasibility
CHAPTER 3
MARKET STUDY
Marketing is a system of business activities designed to plan, price, and promote and distribute want-satisfying goods and services to present and potential customers. It isconsidered as the lifeblood of every business transactions because it is a strategic way on how to cope up to the needs and wants of the costumers, finding opportunities regarding it,introduce and market the product, achieve customer’s loyalty and patronage. This aspect includes the following topics: demands, supply, demand and supply analysis, marketing mix, factors affecting the market and the SWOTanalysis. The objective of the proposed project is to delight the customers, not just by meetingtheir expectation but rather exceeding and going extra mile. Moreover, it’s about profitability.Marketing aspect serves as the basis of the financial section through the projected demand. There can be no discussion of profitability or of the other aspects of the study; if in the first place, there is no demand or market. Every business is practically aspiring for productivitybut practically in order to grow and last in the business world the first thing to take into consideration is the target market. Customers are the key factors of every business in order to achieve the objectives of the organizations. Identifying the market opportunities and selecting the right market are both important in putting up a business. Knowing the company customer’s demand and supplying them the right products at reasonable prices.
PRODUCT
Big Smile’sCaféis a house designed to offer a products likefrappe, hot beverages, milk teas, cupcakes, and other snacks like fries, nachos, and popcorn;a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book and magazines. The business also provides customers the ability to drive up and order their own choice of drink.
A frappe is a kind of frozen drink mixture frozen mush
MARKET STUDY
Marketing is a system of business activities designed to plan, price, and promote and distribute want-satisfying goods and services to present and potential customers. It isconsidered as the lifeblood of every business transactions because it is a strategic way on how to cope up to the needs and wants of the costumers, finding opportunities regarding it,introduce and market the product, achieve customer’s loyalty and patronage. This aspect includes the following topics: demands, supply, demand and supply analysis, marketing mix, factors affecting the market and the SWOTanalysis. The objective of the proposed project is to delight the customers, not just by meetingtheir expectation but rather exceeding and going extra mile. Moreover, it’s about profitability.Marketing aspect serves as the basis of the financial section through the projected demand. There can be no discussion of profitability or of the other aspects of the study; if in the first place, there is no demand or market. Every business is practically aspiring for productivitybut practically in order to grow and last in the business world the first thing to take into consideration is the target market. Customers are the key factors of every business in order to achieve the objectives of the organizations. Identifying the market opportunities and selecting the right market are both important in putting up a business. Knowing the company customer’s demand and supplying them the right products at reasonable prices.
PRODUCT
Big Smile’sCaféis a house designed to offer a products likefrappe, hot beverages, milk teas, cupcakes, and other snacks like fries, nachos, and popcorn;a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book and magazines. The business also provides customers the ability to drive up and order their own choice of drink.
A frappe is a kind of frozen drink mixture frozen mush