Preview

Feasibility Report for a Fast Food Restaurant

Powerful Essays
Open Document
Open Document
2571 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Feasibility Report for a Fast Food Restaurant
FEASIBILITY REPORT FOR A FAST FOOD RESTAURANT

PREAMBLE:

We have taken out time to write this report for several reasons among which are:
[pic] This project serves as part of the "private-sector participation initiative" drive embarked by our company
[pic] Our desire to make you reconsider your present stand about not wanting to invest in the Nigerian economy, for now
[pic] Our belief that this report can form a base for an enlarged feasibility report, which we hope you, would commission us to carry out
[pic] Our desire to make you see the financial viability of this project [pic] Our desire to make you see the potentials of the Nigerian market
[pic] Our desire to bring viable investments into this country
[pic] Our desire to portray the true image of Nigeria to the outside world
[pic] Our desire to see your company operational in Nigeria

It is therefore our firm belief that after reading through this report, there will be a burning desire to reap the benefits of investing in Africa's biggest market, and partnering with us in its quest to touch hearts through the McDonald's heritage.

TABLE OF CONTENT
1. DATA GATHERING
2. CONCEPT DEVELOPMENT
3. SITE ANALYSIS
4. COMPETITOR ANALYSIS
5. FINANCIAL STATEMENT

[pic] DATA GATHERING

[pic] BASIC FACTS ABOUT NIGERIA: AFRICA's BIGGEST DEMOCRACY AND MARKET.
FEDERAL CAPITAL: ABUJA
COMMERCIAL CAPITAL: LAGOS
POPULATION
Nigeria with a population of 113,828,587 (July 1999 EST.) is the most populous country in Africa.
It has a Population Growth rate: 2.92% (1999 EST.)

AGE STRUCTURE

0-14 YEARS: 45% (MALE 25,613,974; FEMALE 25,397,166)
15-64 YEARS: 52% (MALE 30,272,539; FEMALE 29,197,611)
65 YEARS AND OVER: 3% (MALE 1,678,732; FEMALE 1,668,565) (1999 EST.)

[pic] MARKET AREA
We intend that McDonald's setup its first restaurant, in Lagos State. It has also pinned down any of these locations for its first restaurant, namely Broad and Marina Streets in Lagos Island, Awolowo Road in Ikoyi, and Akin Adesola
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    MKTG West End Population
    • 363 Words
    • 3 Pages

    MKTG West End Population

    At the 2011 Australian Census the suburb recorded a population of 8,061. • Density 4,240/km2 (10,990/sq mi) Period West End Australia People Persons (no.) 2012 8,710 22,710,352 Male (no.) 2012 4,431 11,304,018…

    • 363 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Understand The Operational Requirements In A Food Establishment
    • 1004 Words
    • 5 Pages

    Understand The Operational Requirements In A Food Establishment

    Understand the operational requirements needed to ensure food safety Understanding the operational requirements in a food establishment is essential for you to make or sell food that is safe to eat. Following good food hygiene practices controls harmful bacteria and prevents any food safety problems. Food and Temperature control The temperature control rules are found in the Food Hygiene (England) Regulations 2006. All food operators must comply with temperature requirements.…

    • 1004 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    btec level 3 business unit 3 p4 NOTES
    • 322 Words
    • 2 Pages

    btec level 3 business unit 3 p4 NOTES

    McDonalds has undergone several changes since its start in California. The fast food chain has taken over the US and it now focusing on the rest of the world. McDonalds, along with this trend, continues to strive towards customer satisfaction while still enhancing its international market position. The company is doing very well and keeps trying in Africa, China, and the Middle East, which will be a continued source of revenue for many coming years. If McDonalds can overcome all of its challenges, makes use of advantages and has right strategies, it will win the market again and hold fast to first position in fast food industry.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Evaluation on a Restaurant
    • 673 Words
    • 3 Pages

    Evaluation on a Restaurant

    My most favorite of all time restaurants to dine at is The Cheesecake Factory. This restaurant is a famous corporate chain of restaurants that offers a widespread variety of all types of American dishes and of course specializes in the most amazing variety of the best tasting cheesecakes. I love the experience of dining at the Cheesecake factory because the atmosphere is so welcoming and the artwork on the ceilings make you feel very lavish, the food is great and the service is excellent. A particular visit last month proved to me that Cheesecake factory lives up to the expectations of its guests.…

    • 673 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Case Study: The Red Door Restaurant
    • 292 Words
    • 2 Pages

    Case Study: The Red Door Restaurant

    demand has led to an explosion in the number of food co-ops, farmers' markets and hyphenated…

    • 292 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Evaluation of a Restaurant
    • 496 Words
    • 2 Pages

    Evaluation of a Restaurant

    Sunday morning started with a delicious treat. I decided to stop by the local Denny’s after dropping off my wife at work. The children and I were hungry and I did not feel like making breakfast. The restaurant turned out to be a great choice as it was not only clean and friendly, but the food was also delicious.…

    • 496 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Evaluation of a Restaurant
    • 603 Words
    • 3 Pages

    Evaluation of a Restaurant

    I don’t go out for fine dining as often anymore but when I do, my expectations are well within reason of a diner. There are many factors in a restaurant that will determine whether I will be a returning patron. These factors can range from the cleanliness of its restrooms to the way the interior is decorated, but the sake of this essay, I will narrow down to the three most common-service, food and price.…

    • 603 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Summary: Interview Of A Legal Professional
    • 1100 Words
    • 5 Pages

    Summary: Interview Of A Legal Professional

    Well you hope you don’t have these problems but if you do you look at the rules then consult with a professional responsible for a person’s actions.…

    • 1100 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Mcdonalds Swot Analysis (Student Paper for School)
    • 2317 Words
    • 10 Pages

    Mcdonalds Swot Analysis (Student Paper for School)

    “McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience.” --http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html#1…

    • 2317 Words
    • 10 Pages
    Better Essays
    Read More
  • Better Essays

    50 Africa Facts

    • 1133 Words
    • 6 Pages

    50 Africa Facts

    Africa is the second most populous continent with about 1.1 billion people or 16% of…

    • 1133 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Nigeria Economic Bloc
    • 2714 Words
    • 11 Pages

    Nigeria Economic Bloc

    Introduction: Nigeria is a country located in West Africa; it has a population of about 160,027,000 (World Economic Fact Book 2010). Its main produce is oil and petroleum; the country is also a key producer of rice, cocoa and palm-oil in West Africa. (See Appendix 1).Nigeria belongs to a number of economic blocs in Africa as there are quite a few, but this work shall focus on its ECOWAS membership.…

    • 2714 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Racial Profiling
    • 643 Words
    • 2 Pages

    Racial Profiling

    Nigeria, Africa is a very beautiful country it includes the Zuma Rock. And has a population of 173.6 million people. Within the population there are four different ethnic groups. These ethnic groups consist of Hausa-Fulani, Igbo, Yoruba, and Ijaw. Nigeria’s education, economy, religion, government, and social life are key components that make the country distinctive.…

    • 643 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Mcdonalds
    • 1076 Words
    • 5 Pages

    Mcdonalds

    McDonald 's is one of, if not the most widely recognized names in the food industry. This is quite the accomplishment for the once small family owned burger establishment founded back in 1948. McDonalds is not only a giant in the food industry, but has also grown to be one of the largest real estate holding companies in the world. McDonalds owns a considerable number of the properties that the McDonald’s stores reside on, leasing them out to the franchisees. McDonalds has expanded its operations to over 30,000 establishments located all over the world in over 118 countries. Being the largest restaurant in the world’s, has not come without its fair share of significant accomplishments and setbacks. The company has for various different reasons had to close some of its foreign operations in countries such as Bolivia, Jamaica, and other countries where sales were not doing satisfactory. Overall, none of these seems to have any substantial effect on the colossal giant (McDonald’s Abroad, 2009).…

    • 1076 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Mattel in China
    • 2315 Words
    • 10 Pages

    Mattel in China

    1 e Conduct internet research on China. Are there any possible barriers that toy manufacturers from Europe and North America will need to consider? Describe and comment on the market entry approach Mattel initiated in China. Current status? What should Mattel do now in China?…

    • 2315 Words
    • 10 Pages
    Better Essays
    Read More
  • Good Essays

    Africa Geography
    • 1632 Words
    • 7 Pages

    Africa Geography

    Africa is the world's second-biggest and second-most-crowded mainland. At around 30.2 million km2 including adjoining islands, it covers six percent of Earth's aggregate surface zone and 20.4 percent of its aggregate area region. With 1.1 billion individuals starting 2013, it represents around 15% of the world's human populace.…

    • 1632 Words
    • 7 Pages
    Good Essays
    Read More

Related Topics