Feasibility Study
Emilio Aguinaldo College
College of Business Administration
In partial fulfillment of the requirements for the subject
Entrepreneurial Management
Proponents:
Videlfio C. Alcantara
Danilo R. Cantoria Jr.
Denise Anne E. Patio
Farida D. Batao
Angelico B. Loresco
BSBA – Financial Management
Submitted to:
Dr. Annabelle Bughao-Jamin
February 2013
Emilio Aguinaldo College
College of Business Administration
CHAPTER 1
MARKETING
ASPECTS
* OBJECTIVES OF THE STUDY * To know if the product will satisfy the consumers and to identify the weaknesses and strength of the product to improve its quality .This study will give data and ideas about the target customers and target location. It will also guide us in order to make the target business successful. * To present the products of the proposed business. * To determine the price of the product and identify the product distribution channel. * To identify the advertising and promotion techniques of the proposed business. * MARKET DESCRIPTION * Curtain Beads will be available in our company which is located near the city hall of Dasmariñas, Cavite. It is accessible to everyone, especially to those who are living near the Dasmariñas City proper.
Many people want to decorate and add some changes to their home and Younique Decors is the best place to go. * METHODOLOGY * The proponents conducted interviews by giving questionnaires in City Homes Resortville 1 Brgy. Langkaan 2 Dasmariñas City to determine the feedback of the possible customers with regard to the products offered. The information gathered will guide the proponents to enhance the product offered and to make competitive marketing strategies.
* PRODUCT ANALYSIS * Our company aims to introduce a product that is unique. It is unique because the curtains are beads made from a variety of materials including acrylic, wood, glass, bamboo, shells, metal and
College of Business Administration
In partial fulfillment of the requirements for the subject
Entrepreneurial Management
Proponents:
Videlfio C. Alcantara
Danilo R. Cantoria Jr.
Denise Anne E. Patio
Farida D. Batao
Angelico B. Loresco
BSBA – Financial Management
Submitted to:
Dr. Annabelle Bughao-Jamin
February 2013
Emilio Aguinaldo College
College of Business Administration
CHAPTER 1
MARKETING
ASPECTS
* OBJECTIVES OF THE STUDY * To know if the product will satisfy the consumers and to identify the weaknesses and strength of the product to improve its quality .This study will give data and ideas about the target customers and target location. It will also guide us in order to make the target business successful. * To present the products of the proposed business. * To determine the price of the product and identify the product distribution channel. * To identify the advertising and promotion techniques of the proposed business. * MARKET DESCRIPTION * Curtain Beads will be available in our company which is located near the city hall of Dasmariñas, Cavite. It is accessible to everyone, especially to those who are living near the Dasmariñas City proper.
Many people want to decorate and add some changes to their home and Younique Decors is the best place to go. * METHODOLOGY * The proponents conducted interviews by giving questionnaires in City Homes Resortville 1 Brgy. Langkaan 2 Dasmariñas City to determine the feedback of the possible customers with regard to the products offered. The information gathered will guide the proponents to enhance the product offered and to make competitive marketing strategies.
* PRODUCT ANALYSIS * Our company aims to introduce a product that is unique. It is unique because the curtains are beads made from a variety of materials including acrylic, wood, glass, bamboo, shells, metal and