Feasibility Study

INTRODUCTION Philippines are known for its beautiful scenery and friendly people, it is known as well for its delicious food. Among these foods is what we called “kakanin”, a native delicacy that are serves as desserts. Parties and celebrations seem not perfect without these Filipino desserts. What is more interesting about them is that they vary from one area to another in terms of ingredients. Another thing is that a lot of Filipino or the senior citizens know how to to make desserts as they already become part of the Philippines tradition. There were kakanin business in Dagupan City, but since there are no dine-in services of kakanin, the researchers try to study the feasibility of having this kind of business in the market. In this chapter, the researchers will discuss the descriptive definition of the project, project potentiality and the proponents’ project long-range objectives, and the feasibility criteria. It also discusses the name of the business, it location and as well as its mission and vision of the business, its logo and the related national programs.We believe that by presenting this chapter, the reader will be persuaded to the potentiality of the business.

CHAPTER I PROJECT SUMMARY

NAME OF THE BUSINESS Business name is one the most vital thing that needs to be considered. It should be something unique and catchy to the people. It is one thing that attracts customers thus the name of the business should be creatively conceptualized. The name of the proposed business is Angkan’s Kakanin, derived from a native word by Filipinos Angkan’s which represents a group of people as a one family. The business gathers variations of Kakanin from different provinces and brought in one place as similar to how families are being gathered in special occasions and celebrations LOCATION Metro