Feasibility Study: Einstein Bros Bagels Franchise
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Feasibility Study: Einstein Bros Bagels Franchise
Einstein Noah Restaurant Group
Due Date: December 3rd, 2009
By: Erika Quinones
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TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………...……………………………3
BUSINESS CONCEPT…………………………………………………………….4
MARKET FEASABILITY………………………………………………………..10
TECHNICAL FEASABILITY……………………………………………………12
FINANCIAL FEASABILTY……………………………………………………..15
Executive Summary
Einstein Bros Bagels will offer various types of food and beverages specializing in breakfast and lunch. The franchise will be conveniently located in a shopping center between University Medical Center and Texas Tech Health Science Center- Paul L. Foster School of Medicine in El Paso, TX. Therefore, it will offer an accessible location for our customers within walking distance. The bagel shop will be known for its comfortable and friendly store environment featuring sophisticated finishes and furnishings to a reasonably priced, high-quality food.
Currently in the El Paso TX area there are no Einstein Brothers Bagels franchises. The market for convenience foods is expanding rapidly in the El Paso TX area due to increase population growth and increased median family incomes. The competition is plentiful in the El Paso TX market due to increased food related franchises and restaurants opening in the area offering similar products and services. Aggressive advertising would have to be conducted to make the targeted customers aware of the business.
The resources needed have been identified by the franchisor. The needed expertise and skills to make this franchise a success is provided by the franchisor. Without adequate financing and net worth one cannot easily open a franchise for this corporation. Production is subcontracted through the corporate offices.
The cost to start the franchise is expensive relative to other types of food related franchises. Because of the amount of capital infused and structure of the business venture
Feasibility Study: Einstein Bros Bagels Franchise
Einstein Noah Restaurant Group
Due Date: December 3rd, 2009
By: Erika Quinones
[pic]
TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………...……………………………3
BUSINESS CONCEPT…………………………………………………………….4
MARKET FEASABILITY………………………………………………………..10
TECHNICAL FEASABILITY……………………………………………………12
FINANCIAL FEASABILTY……………………………………………………..15
Executive Summary
Einstein Bros Bagels will offer various types of food and beverages specializing in breakfast and lunch. The franchise will be conveniently located in a shopping center between University Medical Center and Texas Tech Health Science Center- Paul L. Foster School of Medicine in El Paso, TX. Therefore, it will offer an accessible location for our customers within walking distance. The bagel shop will be known for its comfortable and friendly store environment featuring sophisticated finishes and furnishings to a reasonably priced, high-quality food.
Currently in the El Paso TX area there are no Einstein Brothers Bagels franchises. The market for convenience foods is expanding rapidly in the El Paso TX area due to increase population growth and increased median family incomes. The competition is plentiful in the El Paso TX market due to increased food related franchises and restaurants opening in the area offering similar products and services. Aggressive advertising would have to be conducted to make the targeted customers aware of the business.
The resources needed have been identified by the franchisor. The needed expertise and skills to make this franchise a success is provided by the franchisor. Without adequate financing and net worth one cannot easily open a franchise for this corporation. Production is subcontracted through the corporate offices.
The cost to start the franchise is expensive relative to other types of food related franchises. Because of the amount of capital infused and structure of the business venture