Feasibility Study Final Draft
CHAPTER I
SUMMARY OF THE PROJECT
A. Name of the applicant/proponent
Raymund Uy Kaw Sing
B. Business name/Project Name
Griller’s Oyster House
C. Location of the Project
Plaza Libertad, Zamora Street, Iloilo City
D. Brief Description of the Project
The proposed expansion of Griller’s Oysters House, a talabahan and restobar, in Plaza Libertad.
E. Highlights of Major Assumptions and Summary of Findings and Conclusions Regarding the following:
Market Feasibility
Restaurants and Fast food chains are present everywhere in Iloilo City and there are already competitors present in the prospected area at Plaza Libertad, Iloilo City. But food is a basic necessity and no matter what form, it will always be a major commodity. Since Grillers Oyster House offers a product that is a necessity, the demand for its product is inelastic and thus customers chances of buying the product is high. Customers usually take into consideration some factors in choosing a restaurant. These factors include, but are not limited to: a) quality of food/services offered, b) price and c) location. Often, there are more people than not who prefer or who need to dine out rather than make their own meals. In the Plaza Libertad area for example, more people are now dining out for lunch or for special occasions. The expansion of Grillers Oyster House is to meet the growing demand in the food industry. It aims to capture the market in the Iloilo City Proper where a considerable number of residents, students and employees are located.
Technical Feasibility
Griller’s Oyster House will be conveniently located in Plaza Libertad, Zamora Street, right beside BPI Plaza Libertad (BPI Iloilo Main) branch just in front of the Plaza. The area is surrounded by many government, business and commercial districts and is only a short distance away from Downtown Iloilo. It will also be within reach of one of its sources for raw materials, Iloilo Central Market.
The restobar is proposed
SUMMARY OF THE PROJECT
A. Name of the applicant/proponent
Raymund Uy Kaw Sing
B. Business name/Project Name
Griller’s Oyster House
C. Location of the Project
Plaza Libertad, Zamora Street, Iloilo City
D. Brief Description of the Project
The proposed expansion of Griller’s Oysters House, a talabahan and restobar, in Plaza Libertad.
E. Highlights of Major Assumptions and Summary of Findings and Conclusions Regarding the following:
Market Feasibility
Restaurants and Fast food chains are present everywhere in Iloilo City and there are already competitors present in the prospected area at Plaza Libertad, Iloilo City. But food is a basic necessity and no matter what form, it will always be a major commodity. Since Grillers Oyster House offers a product that is a necessity, the demand for its product is inelastic and thus customers chances of buying the product is high. Customers usually take into consideration some factors in choosing a restaurant. These factors include, but are not limited to: a) quality of food/services offered, b) price and c) location. Often, there are more people than not who prefer or who need to dine out rather than make their own meals. In the Plaza Libertad area for example, more people are now dining out for lunch or for special occasions. The expansion of Grillers Oyster House is to meet the growing demand in the food industry. It aims to capture the market in the Iloilo City Proper where a considerable number of residents, students and employees are located.
Technical Feasibility
Griller’s Oyster House will be conveniently located in Plaza Libertad, Zamora Street, right beside BPI Plaza Libertad (BPI Iloilo Main) branch just in front of the Plaza. The area is surrounded by many government, business and commercial districts and is only a short distance away from Downtown Iloilo. It will also be within reach of one of its sources for raw materials, Iloilo Central Market.
The restobar is proposed