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Feasibility Study in Resturant

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Feasibility Study in Resturant
FEASIBILITY STUDIES
FEASIBILITY STUDIES
Tony Harrison, Senior Business Development Consultant,
Moffat Centre for Travel Tourism Business Development
Moffat Centre for Travel & Tourism Business Development,
Caledonian Business School, GCU

Business Development o Marketing and Branding

o Training, Workshops and Seminars

o Strategy & Policy Review,
Development Guidance
Development & Guidance

o One-to-one Business Advice

Consultancy & Niche Expertise o Visitor Attractions

o Urban Regeneration

o Destination Management o Events Assessment

Research o Feasibility & Impact Studies

o Benchmarking & Best Practice

o Bespoke Research

What is a Feasibility Study?
• Analytical tool (its is not the answer) tool is not the answer)
• Helps test whether a business concept is viable test whether business concept is viable
• It is not a Business Plan
• it contributes to a business plan, mainly in terms of market viability.....
....but also also • Business Model viability
• Management Model viability
Model viability
• Technical viability
• Financial viability
• Exit strategy viability

The Business
Pl
Plan
Feasibility
Study

Defining the Market
Is it:

• Business-to-consumer
•New facility or service (hotel, visitor attraction, restaurant, event, etc.) facility or service (hotel, visitor attraction, restaurant, event, etc.)
•New service/innovation within existing facility/service (spa service, new format menu, event lengthening/shortening)
•New target market (conference facilities in hotel, museum, restaurant)
•New distribution channels
• travel agent, tour operators, internet/e-commerce/M-commerce)

• Business-to-Business
•Servicing another business (food & drink supply, well-being/spa another business (food drink supply, well services, training services, sales and marketing services, IT services, etc.) •Using new suppliers new suppliers
•Merging/take-over of another business

Feasibility -
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