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Feasibility Study of Internet Cafe

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Feasibility Study of Internet Cafe
III. Marketing Aspect

Name of the Product
The Internet is a global network connecting millions of computers. More than 100 countries are linked into exchanges of data, news and opinions. According to Internet World Stats, as of December 31, 2011 there was an estimated 2,267,233,742 Internet users worldwide. This represents 32.7% of the world's population.
Singko (5) Net is the name of our business. For only P5.00, the customer can surf the internet. We choose this business to help students of University of Mindanao Digos Campus to use the internet in a most convenient way. Computer and Internet connection is very important and useful for the students specifically for their research papers. They can use the computer by inserting P5.00 coin on the coin slot to avail at least 20 minutes of service.
Properties of the Business The properties of the business are computer set and internet connection. These properties will be used to render services. Location of the Business Since our target market is the University of Mindanao Digos Campus students, the location of the business will be infront of the institution, specifically, infront of the first gate of the said institution. Uses of the Product For just P5.00 the students can surf the net, play online games/Local Area Network (LAN) games, chat, upload/download pictures, music, videos, documents, games, they can also transfer files from the computer to their computer device such as USB Flash Drives. Customers can also use the computer for their personal purposes.
Users of the Service The expected major users of the service are the students of University of Mindanao Digos Campus. Moreover, the walk-in customers and residents of nearby houses are expected to use the services. 1. Demand and Supply Data Table 1 Year | Population | Demand Daily (Percentage) | Historical Demand (Daily) | Historical Demand (Yearly)| 2007 | 3, 176 | 5% |

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