Feasibility Study of Malungay
Coffee Circus
A Feasibility Study Submitted to the Faculty of the
College of Tourism and Hospitality Management
A Partial Fulfillment of the Requirements for the Subject
Research 1 (Feasibility Study)
Submitted by:
Corona, Jamaica D.
Coronel, Lester Ace M.
Flores, Jegerose S.
Figues, Mailyn E.
July31, 2013
Chapter 2 Market Study
Coffee Circus
Product
Our company is unique when it comes to drinks. Nowadays, people want some fun on the food they eat. So there is the reason to do Coffee Circus. The name Coffee Circus; the word Coffee + Circus is it is combined with another flavor to make it more exciting. * Hot/Iced Coffee * Cappuccino * Latte * Mocha * Café Americano * Espresso * Brewed Coffee * Chocolate Cake * Mocha Cake * Carrot Cake * Cupcakes * Black Forest Cake * Cookies * Brownies * French Fry * Fried Dumpling * Chicken nugget * Watermelon shake * Four Season shake * Cookies and Cream Shake * Ripe mango shake * Green Mango shake * Ube shake * Chocolate Shake
Demand
Coffee Circus is the shop that provide product of coffee and pastries which is the product for consumer and benefits for health and body. So, Coffee Circus was providing about segment by use criterion as follow.
1.Demographic:
-Unlimited gender.
-Limited ages.
-Several of Career there are student.
2.Geography:
-Area around University of Batangas.
-Area around offices.
-Dormitory of university student.
3.Behavior:
-Readiness of money to purchase.
-Both of steady customers and irregular customer.
-Both of already have experience and don’t have experience to drink coffee or was consumer of coffee shop.
-Loyalty to the product.
-Intention to purchase.
4.Psychology:
- Lifestyle of people who concern about healthy and consumption.
- Personality was healthy and looks good.
Our company concern about activities of shop to respond about requirements, quality,
A Feasibility Study Submitted to the Faculty of the
College of Tourism and Hospitality Management
A Partial Fulfillment of the Requirements for the Subject
Research 1 (Feasibility Study)
Submitted by:
Corona, Jamaica D.
Coronel, Lester Ace M.
Flores, Jegerose S.
Figues, Mailyn E.
July31, 2013
Chapter 2 Market Study
Coffee Circus
Product
Our company is unique when it comes to drinks. Nowadays, people want some fun on the food they eat. So there is the reason to do Coffee Circus. The name Coffee Circus; the word Coffee + Circus is it is combined with another flavor to make it more exciting. * Hot/Iced Coffee * Cappuccino * Latte * Mocha * Café Americano * Espresso * Brewed Coffee * Chocolate Cake * Mocha Cake * Carrot Cake * Cupcakes * Black Forest Cake * Cookies * Brownies * French Fry * Fried Dumpling * Chicken nugget * Watermelon shake * Four Season shake * Cookies and Cream Shake * Ripe mango shake * Green Mango shake * Ube shake * Chocolate Shake
Demand
Coffee Circus is the shop that provide product of coffee and pastries which is the product for consumer and benefits for health and body. So, Coffee Circus was providing about segment by use criterion as follow.
1.Demographic:
-Unlimited gender.
-Limited ages.
-Several of Career there are student.
2.Geography:
-Area around University of Batangas.
-Area around offices.
-Dormitory of university student.
3.Behavior:
-Readiness of money to purchase.
-Both of steady customers and irregular customer.
-Both of already have experience and don’t have experience to drink coffee or was consumer of coffee shop.
-Loyalty to the product.
-Intention to purchase.
4.Psychology:
- Lifestyle of people who concern about healthy and consumption.
- Personality was healthy and looks good.
Our company concern about activities of shop to respond about requirements, quality,