Feasibility Study of Yellow Crown Supermarket (Imaginary)
A COMPREHENSIVE FEASIBILITY STUDY FOR THE ESTABLISHMENT OF YELLOW CROWN SUPERMARKET
LOGO
Yellow Crown Supermarket will be symbolized by the logo shown above. The logo contains the name of the supermarket itself, YELLOW CROWN SUPERMARKET. In its center, a grocery cart with full of goods are shown. This implies that the supermarket offers a variety of things that a man needs. Above the cart, is a yellow crown. A crown symbolizes “of high standard” because only those that excel can have a crown (King, Winner of pageant etc.). It is yellow because yellow in business means cheap. To shorten it, the cart with a yellow crown on top signifies a variety of high quality goods offered in cheap prices. “TM” means trademark which signify that the logo was solely made for this establishment and it was not copied from anyone.
Customers
(The “X” mark illustrates the location of the Yellow Crown Supermarket.)
Sta. Mesa, one of the geographical districts of the city of Manila is Yellow Crown’s supplier of prospective customers. With over 98,901 people living their (as of 2007), their demand for basic commodities and other items sure is big. This will also include the students of Polytechnic University of the Philippines (PUP). The grocery stores within the area are Puregold, Savemore and SM hypermarket.
It can be discerned that Yellow Crown Supermarket has big competitors. But we’re still confident because of the high quality goods and services that we will be offering to our customers.
Timetable
The Proposed timetable is as follows:
Date Activities
Start: 3rd week, February New release about the establishment of Yellow Crown Supermarket 4th week, February Presentation of Plan to the Board of Trustees 1st week, March Filing of documents to Business Licensing Office of the City of Manila and Bureau of
LOGO
Yellow Crown Supermarket will be symbolized by the logo shown above. The logo contains the name of the supermarket itself, YELLOW CROWN SUPERMARKET. In its center, a grocery cart with full of goods are shown. This implies that the supermarket offers a variety of things that a man needs. Above the cart, is a yellow crown. A crown symbolizes “of high standard” because only those that excel can have a crown (King, Winner of pageant etc.). It is yellow because yellow in business means cheap. To shorten it, the cart with a yellow crown on top signifies a variety of high quality goods offered in cheap prices. “TM” means trademark which signify that the logo was solely made for this establishment and it was not copied from anyone.
Customers
(The “X” mark illustrates the location of the Yellow Crown Supermarket.)
Sta. Mesa, one of the geographical districts of the city of Manila is Yellow Crown’s supplier of prospective customers. With over 98,901 people living their (as of 2007), their demand for basic commodities and other items sure is big. This will also include the students of Polytechnic University of the Philippines (PUP). The grocery stores within the area are Puregold, Savemore and SM hypermarket.
It can be discerned that Yellow Crown Supermarket has big competitors. But we’re still confident because of the high quality goods and services that we will be offering to our customers.
Timetable
The Proposed timetable is as follows:
Date Activities
Start: 3rd week, February New release about the establishment of Yellow Crown Supermarket 4th week, February Presentation of Plan to the Board of Trustees 1st week, March Filing of documents to Business Licensing Office of the City of Manila and Bureau of